As a marketer, you’ve probably heard about how essential call-to-actions (CTAs) are for your text ads, landing pages, and other marketing materials. CTAs are the one element that can boost conversions by guiding potential customers to the next course of action you want them to take.
One of the best things about CTAs is that they can be implemented in just about any marketing material and garner results. For instance, according to AdRoll, adding CTAs on your Facebook page can increase CTR rates by about 285%. In a sense, CTAs are a secret ingredient to effective marketing that allows you to achieve your key objectives, whether it’s increasing sales or generating leads.
Of course, CTAs are not only limited to marketing and promotional materials. When it comes to a business website (either yours or a client’s), CTAs play a bigger role in reaching potential customers than the overall structural design or ease of use. Unfortunately, there are some business owners, web designers, and even marketers who do not know how important a powerful CTAs can be for a website.
Here’s how effective CTAs can help you reach your marketing goals—and beyond!
It can help increase conversions.
Most marketing efforts have the end goal of increasing conversions, whether it’s driving a customer to make a product purchase or sign up to a company newsletter. When done correctly, an effective CTA on your website can lead to a successful conversion. This is especially true for CTAs that are clear, direct, and most importantly, personalized. In fact, a study from Transaction found that personalized CTAs converted 42% more visitors than generic CTAs.
Make sure your CTA stands out by applying the right message based on your respective goals. Think about what you want users to do once they read your website copy. Your CTA needs to be compelling enough to encourage users to make a move but also clear in its instruction. What can a user expect when they click on your CTA button or link? What will they gain from taking the action you want? Be clear and honest with users so that you can earn their trust.
It can grow your client or customer base.
No matter where you look, CTAs are everywhere. From blog posts to social media ads, there’s no escaping the constant exposure to CTAs in your average marketing materials. Now, this may sound a bit strange but along with social media and email, your website serves as an important conduit for communicating with a client or customer base. Through your website, you’re likely telling your clients what services or solutions you offer that they’ll need to accomplish their own goals. If you’re in charge of handling your client’s website, the same principles also apply to their respective customer base.
By implementing effective CTAs to content that provides values, you allow these powerful words to speak for you and what you want your client base to do. Of course, you’ll also need to write effective copy to go along with your CTA, especially with blog posts and landing pages. When combined together, your CTA and website copy can motivate users to take that next step in the customer journey.
It can act as a supplement to website design.
Web designers and business owners always tend to focus on the design and technical structure of a website. While these elements play a crucial part in producing a useful website, CTAs also bring a touch of near perfection that a website may be missing. After all, what use is a brilliantly designed website if it doesn’t help the owner achieve their intended results? When you pair a great website design with powerful CTAs, it can compel a user to take your desired action.
Call to action (CTAs) are an essential element to a website. Like most marketing efforts, they also require some thought so that they can work effectively. Other factors you’ll need to think about are the placement of your CTA, its overall look and feel, and its copy. Now that you have some insight on the importance of CTAs for your website, take some time to start brainstorming a few that you can include on your website and generate the results that you want!
Did you like this blog post? Check out my last blog, How to Create Engaging Text Ads for Google Search, for tips on producing compelling text ads.