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How to Conduct an Effective Interview (with a High-Level Marketer!)
I recently had the pleasure of interviewing Mason Cosby, the Marketing Director of Mojo Media Labs and Podcast Host of The Marketing Ladder to learn more about his take on the current digital and content marketing landscape, especially from a B2B perspective. While the interview went absolutely great, I can’t help but think how things could’ve gone awry if I hadn’t been properly prepared. If I didn’t take the time to consider what technology to use, how to use it, or create an outline of questions, there’s a huge chance my interview would’ve crashed and burned. Of course, you may think conducting an interview is easier than slicing a cake.…
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Building A Digital Video Content Plan Draft: Tips for Content Marketers
It’s decided—you’re launching your first ever video content promotion campaign. As a content marketer, you’ll be embarking on an incredibly exciting venture that’ll help you achieve various key objectives. From increasing engagement to getting your marketing messages across, video content is an essential tool for helping you communicate your brand to your target audience. And you’re not the first content marketer to use video content to its fullest potential. According to Social Media Week, 88% of marketers are planning to invest more in video content in their future campaigns. Another 86% of marketers reported on Wyzowl that their video efforts have helped them increase traffic to their website. Clearly, there…
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A Guide to Creating an Effective Video for Your Marketing Efforts
There’s no doubt that video is a highly powerful tool to use for marketing efforts. According to a report by Mention, videos account for 80% of all consumer internet traffic in 2019. This presents several opportunities for marketers to leverage on. In most cases, video content captures the attention of viewers, allowing for the flow of communication between a business and its target audience. Videos can teach audiences about a brand, their product or service offerings, and what values they represent. If done right, videos can win over those potential customers—a primary goal for many marketers. Of course, like any other piece of content, creating a video that’s worth watching…
