There’s no doubt that video is a highly powerful tool to use for marketing efforts. According to a report by Mention, videos account for 80% of all consumer internet traffic in 2019. This presents several opportunities for marketers to leverage on. In most cases, video content captures the attention of viewers, allowing for the flow of communication between a business and its target audience. Videos can teach audiences about a brand, their product or service offerings, and what values they represent. If done right, videos can win over those potential customers—a primary goal for many marketers. Of course, like any other piece of content, creating a video that’s worth watching…