SWOT Analysis - Caroline Lozano
  • picture of a a group of people researching and planning for marketing SWOT analysis as part of their marketing plan.
    Blog,  Marketing Strategic Planning,  SWOT Analysis

    How to Create a Strong SWOT Analysis For Strategic Planning

    Behind every great business is a strong marketing strategy. Most marketers take the time to thoroughly research every aspect of their company, including history, social media presence, and even competition. After research is done, there’s one important element that must be performed: analysis of your findings. For most business strategies, one of the most respected tools to use is a SWOT analysis. You can think of it as in-depth examination of your company’s strengths, weaknesses, opportunities, and threats. This internal and external evaluation of your business’s critical factors allows you to identify, revise, and sharpen your business strategy. Some of the ways you can build a strong SWOT analysis include:…