No matter who you ask in the marketing world, you’ll likely hear that social media campaigns are a huge asset to your marketing efforts. And they are! Beyond the endless myriad of family photos and rants about mundane events, there’s a huge opportunity for marketers to explore and boost brand awareness, visibility, and consumer reach. In fact, social media is the perfect place to build and strengthen your brand’s relationship with consumers, especially since social media is used by 48% of the global population. As with all marketing campaigns, planning, creating, promoting, and tracking an effective social media campaign is easier said than done.  Social media is tricky, and marketers…