Social media - Caroline Lozano
  • A phone with a screen of social media apps like Snapchat, Whatsapp, Instagram, and YouTube on display.
    Blog,  Digital Marketing,  Social Media Marketing

    How to Use Social Media Listening to Enhance your Content Strategy

    Content is a word that’s often thrown around in marketing circles. On social media platforms like Instagram and Facebook, you’ll find a handful of users calling themselves expert content creators or marketers. They’re so prevalent that you may think that generating content is as easy as baking a pie. However, like baking a pie, content marketing has certain “ingredients” that help enhance its effectiveness. A so-called content creator or marketer can’t just rely on their impeccable editing, design, or writing skills for effective content. Instead, marketers need to implement key tactics that allow their content to resonate with target audiences. One way to enhance your brand’s content strategy is by…

  • A phone displaying social media apps like Facebook, Instagram, and Twitter sits on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    Dove’s 2017 Real Beauty Campaign: Why It Crashed and Burned

    Although it may look easy on the outside, social media campaigns can be tricky to produce and distribute. Not only do you have to focus on the copy and visual elements of your social media ads and other promotional material, but you also have to ensure that it meets the expectations of your target audience. Sometimes, it’s easy to make one wrong step in your campaign efforts, causing it to flop…hard. Unfortunately, that’s the case with many social media marketing campaigns on a regular basis. Despite being used by 83% of marketers for their content marketing efforts, most social media campaigns fail to make that necessary impact on their target…

  • A man types away at his computer for marketing purposes.
    Blog,  Digital Marketing,  Social Media Marketing

    How To Create Engaging Facebook Ads

    To say Facebook is one of the top social media platforms today is an understatement. Currently, Facebook has 2.91 million active users worldwide—and it’s still projected to grow. This presents a number of advertising opportunities for your brand. However, in order to obtain results and reach your respective objectives, you need to be clever in how you produce your Facebook Ads. Just sending out an ad and hoping something sticks won’t help in the long run. One of the key things to consider in Facebook advertising is targeting. All aspects of your Facebook ad copy and design-wise should be created with your audience in mind. Through Facebook’s advertising features, you…

  • Laptops, headphones, phones, and other marketing materials lay on a wooden table.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    How to Integrate Brand Storytelling in Your Social Media Strategy

    As a marketer, you already know how important storytelling is to your brand and overall marketing efforts. Through effective storytelling, you can achieve various objectives that you may be trying to accomplish in your marketing strategies, such as brand awareness or lead generation. Implementing your storytelling efforts through social media platforms is a great way to tell your brand’s story to your target audience. If done correctly, you can increase brand awareness, consumer reach, and build relationships with target consumers. Now, brand storytelling can be tricky to incorporate into your social media marketing strategy. Consumers are aware now more than ever of the promotional and marketing tactics that brands use…

  • A girl sits on her gray bed while working on her laptop and phone.
    Blog,  Email Marketing,  SEO,  Social Media Marketing

    3 Online Promotion Techniques to Help Grow Your Business

    Adding online promotional techniques into your digital strategy can help you achieve several key objectives, including business growth. Whether it’s email marketing, social media, or blogging, these digital techniques are the fuel behind most modern-day marketing campaigns that have allowed businesses to accomplish massive feats. Of course, you can’t just add any type of online technique and hope it sticks. To have a successful marketing campaign with business growth in mind, you need to find the right balance of different digital tools that align best with your marketing goals. That way you can reach the right target audience at the right time and place—usually when they’re reading, searching, or shopping…

  • smart phone with social media icons of Instagram, Facebook, and Twitter.
    Blog,  Social Media Marketing

    Why Likes and Comments Don’t Matter in Social Media

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand to—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…

  • picture of a laptop, notebook, and coffee cup set up for a day of content marketing planning.
    Blog,  Brand Awareness,  Content Marketing,  Social Media Marketing

    A Short but Sweet Guide to Content Marketing

    The phrase “content marketing” is often thrown around in business circles to describe a new and innovative form of marketing that has achieved great results. Well, there’s no lie or exaggeration there. Content marketing has played a huge role in helping marketers and businesses increase organic traffic, gain new leads, and engage audiences. In fact, according to OptinMonster, at least 91% of B2B marketers utilize content marketing to reach and engage customers. Another study by PointVisible states that 60% of B2C are committed to using content marketing Although content marketing has integrated with digital marketing nowadays, it’s not a new concept at all. Whether in the form of text, presentations,…

  • picture of smart phone with main social media apps such as Instagram, Facebook, and Twitter.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    Crowdculture and Its Impact On Branding Today

    One of the most popular outcomes of technological innovations in the last few years is social media. Through social media, millions of users across the world can share their thoughts and opinions on a particular product, service, or topic. Social media has had a heavy impact on how companies develop their branded content. Suddenly, large established brands like Red Bull and McDonald’s, which held power with consumers in previous decades, are barely generating any interest with their content—at least when compared to Internet favorites like the YouTube gamer Pewdiepie. In fact, as Douglas Holt mentions in his article, “Branding in the Age of Social Media”, the famed energy drink brand…