social media marketing - Caroline Lozano
  • A content brainstorming session with sticky notes on a board is on display.
    Blog,  Content Marketing,  Social Media Marketing

    How to Use the Distribution Approach to Improve Your Content Marketing

    Many brands enhance their content marketing by carefully blending different content strategies and promotion efforts. However, while these tactics may work, there’s still a missing piece of the puzzle that becomes apparent throughout their marketing process. Many of these brands struggle when it comes to seeing the bigger picture of their efforts and creating value for their customers. Without the right approach, these brands risk losing out on making the most of their content marketing efforts. Fortunately, there is an effective integrated approach that serves as a solution: the distribution approach to marketing exchange. It helps marketers produce content that is customer-centric and smooths the flow of information. According to…

  • A phone with a screen of social media apps like Snapchat, Whatsapp, Instagram, and YouTube on display.
    Blog,  Digital Marketing,  Social Media Marketing

    How to Use Social Media Listening to Enhance your Content Strategy

    Content is a word that’s often thrown around in marketing circles. On social media platforms like Instagram and Facebook, you’ll find a handful of users calling themselves expert content creators or marketers. They’re so prevalent that you may think that generating content is as easy as baking a pie. However, like baking a pie, content marketing has certain “ingredients” that help enhance its effectiveness. A so-called content creator or marketer can’t just rely on their impeccable editing, design, or writing skills for effective content. Instead, marketers need to implement key tactics that allow their content to resonate with target audiences. One way to enhance your brand’s content strategy is by…

  • A phone displaying social media apps like Facebook, Instagram, and Twitter sits on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    Dove’s 2017 Real Beauty Campaign: Why It Crashed and Burned

    Although it may look easy on the outside, social media campaigns can be tricky to produce and distribute. Not only do you have to focus on the copy and visual elements of your social media ads and other promotional material, but you also have to ensure that it meets the expectations of your target audience. Sometimes, it’s easy to make one wrong step in your campaign efforts, causing it to flop…hard. Unfortunately, that’s the case with many social media marketing campaigns on a regular basis. Despite being used by 83% of marketers for their content marketing efforts, most social media campaigns fail to make that necessary impact on their target…

  • A phone screen is displayed with the Spotify app opened.
    Blog,  Social Media Marketing

    Spotify #2019 Wrapped Campaign: Why It Worked

    No matter who you ask in the marketing world, you’ll likely hear that social media campaigns are a huge asset to your marketing efforts. And they are! Beyond the endless myriad of family photos and rants about mundane events, there’s a huge opportunity for marketers to explore and boost brand awareness, visibility, and consumer reach. In fact, social media is the perfect place to build and strengthen your brand’s relationship with consumers, especially since social media is used by 48% of the global population. As with all marketing campaigns, planning, creating, promoting, and tracking an effective social media campaign is easier said than done.  Social media is tricky, and marketers…

  • An iPhone with a screen of social media apps lays on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    3 Ways to Nurture A Strong Community on Social Media

    Whether you’re using Facebook, Instagram, Pinterest, or Twitter, building a community is key to long-term success. There’s a reason why social media has “social” at the beginning of its title. These platforms are fertile ground for engaging with customers and fostering strong relationships with them. Therefore, it’s imperative that you, as a marketer, take great advantage of the tools and features within each respective social media platform so that your brand is able to nurture a strong brand community. By exchanging interesting topics, answering questions, and bringing your target audience together through engaging content, you’ll be able to make the most of your marketing efforts. Here are 3 effective ways…

  • A man types away at his computer for marketing purposes.
    Blog,  Digital Marketing,  Social Media Marketing

    How To Create Engaging Facebook Ads

    To say Facebook is one of the top social media platforms today is an understatement. Currently, Facebook has 2.91 million active users worldwide—and it’s still projected to grow. This presents a number of advertising opportunities for your brand. However, in order to obtain results and reach your respective objectives, you need to be clever in how you produce your Facebook Ads. Just sending out an ad and hoping something sticks won’t help in the long run. One of the key things to consider in Facebook advertising is targeting. All aspects of your Facebook ad copy and design-wise should be created with your audience in mind. Through Facebook’s advertising features, you…

  • Laptops, headphones, phones, and other marketing materials lay on a wooden table.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    How to Integrate Brand Storytelling in Your Social Media Strategy

    As a marketer, you already know how important storytelling is to your brand and overall marketing efforts. Through effective storytelling, you can achieve various objectives that you may be trying to accomplish in your marketing strategies, such as brand awareness or lead generation. Implementing your storytelling efforts through social media platforms is a great way to tell your brand’s story to your target audience. If done correctly, you can increase brand awareness, consumer reach, and build relationships with target consumers. Now, brand storytelling can be tricky to incorporate into your social media marketing strategy. Consumers are aware now more than ever of the promotional and marketing tactics that brands use…

  • A girl sits on her gray bed while working on her laptop and phone.
    Blog,  Email Marketing,  SEO,  Social Media Marketing

    3 Online Promotion Techniques to Help Grow Your Business

    Adding online promotional techniques into your digital strategy can help you achieve several key objectives, including business growth. Whether it’s email marketing, social media, or blogging, these digital techniques are the fuel behind most modern-day marketing campaigns that have allowed businesses to accomplish massive feats. Of course, you can’t just add any type of online technique and hope it sticks. To have a successful marketing campaign with business growth in mind, you need to find the right balance of different digital tools that align best with your marketing goals. That way you can reach the right target audience at the right time and place—usually when they’re reading, searching, or shopping…

  • A smart phone laying side up on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    3 Reasons Why Likes and Comments Don’t Matter in Social Media Marketing

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand too—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…

  • smart phone with social media icons of Instagram, Facebook, and Twitter.
    Blog,  Social Media Marketing

    Why Likes and Comments Don’t Matter in Social Media

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand to—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…