• smart phone with social media icons of Instagram, Facebook, and Twitter.
    Blog,  Social Media Marketing

    Why Likes and Comments Don’t Matter in Social Media

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand to—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…

  • picture of smart phone with main social media apps such as Instagram, Facebook, and Twitter.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    Crowdculture and Its Impact On Branding Today

    One of the most popular outcomes of technological innovations in the last few years is social media. Through social media, millions of users across the world can share their thoughts and opinions on a particular product, service, or topic. Social media has had a heavy impact on how companies develop their branded content. Suddenly, large established brands like Red Bull and McDonald’s, which held power with consumers in previous decades, are barely generating any interest with their content—at least when compared to Internet favorites like the YouTube gamer Pewdiepie. In fact, as Douglas Holt mentions in his article, “Branding in the Age of Social Media”, the famed energy drink brand…