social media marketing tips - Caroline Lozano
  • A phone displaying social media apps like Facebook, Instagram, and Twitter sits on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    Dove’s 2017 Real Beauty Campaign: Why It Crashed and Burned

    Although it may look easy on the outside, social media campaigns can be tricky to produce and distribute. Not only do you have to focus on the copy and visual elements of your social media ads and other promotional material, but you also have to ensure that it meets the expectations of your target audience. Sometimes, it’s easy to make one wrong step in your campaign efforts, causing it to flop…hard. Unfortunately, that’s the case with many social media marketing campaigns on a regular basis. Despite being used by 83% of marketers for their content marketing efforts, most social media campaigns fail to make that necessary impact on their target…

  • A phone screen is displayed with the Spotify app opened.
    Blog,  Social Media Marketing

    Spotify #2019 Wrapped Campaign: Why It Worked

    No matter who you ask in the marketing world, you’ll likely hear that social media campaigns are a huge asset to your marketing efforts. And they are! Beyond the endless myriad of family photos and rants about mundane events, there’s a huge opportunity for marketers to explore and boost brand awareness, visibility, and consumer reach. In fact, social media is the perfect place to build and strengthen your brand’s relationship with consumers, especially since social media is used by 48% of the global population. As with all marketing campaigns, planning, creating, promoting, and tracking an effective social media campaign is easier said than done.  Social media is tricky, and marketers…

  • An iPhone with a screen of social media apps lays on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    3 Ways to Nurture A Strong Community on Social Media

    Whether you’re using Facebook, Instagram, Pinterest, or Twitter, building a community is key to long-term success. There’s a reason why social media has “social” at the beginning of its title. These platforms are fertile ground for engaging with customers and fostering strong relationships with them. Therefore, it’s imperative that you, as a marketer, take great advantage of the tools and features within each respective social media platform so that your brand is able to nurture a strong brand community. By exchanging interesting topics, answering questions, and bringing your target audience together through engaging content, you’ll be able to make the most of your marketing efforts. Here are 3 effective ways…

  • A smart phone laying side up on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    3 Reasons Why Likes and Comments Don’t Matter in Social Media Marketing

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand too—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…

  • smart phone with social media icons of Instagram, Facebook, and Twitter.
    Blog,  Social Media Marketing

    Why Likes and Comments Don’t Matter in Social Media

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand to—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…