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3 Online Promotion Techniques to Help Grow Your Business
Adding online promotional techniques into your digital strategy can help you achieve several key objectives, including business growth. Whether it’s email marketing, social media, or blogging, these digital techniques are the fuel behind most modern-day marketing campaigns that have allowed businesses to accomplish massive feats. Of course, you can’t just add any type of online technique and hope it sticks. To have a successful marketing campaign with business growth in mind, you need to find the right balance of different digital tools that align best with your marketing goals. That way you can reach the right target audience at the right time and place—usually when they’re reading, searching, or shopping…
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Why Long-Form Written Content is Still Effective Today
With the advent of video, podcasts, and innovative technology, it may seem like marketing is ready to move away from its traditional roots. For example, a recent report from Oberlo states that as many as 87% of marketers use video as a marketing tool. Many businesses are also employing the use of podcasts and even virtual reality to achieve the most of their marketing efforts. Written content, especially long-form, appears to be a thing of the past. However, during a marketing presentation in Oslo, Norway, renowned marketer Ann Handley mentions the continued relevance of written, long-form content. One of the key takeaways she mentions during her presentation include the amount…
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How to Eliminate Noise in Your Blog Content
Communication is a key part of the human experience. In its most basic model, communication typically involves a person or entity encoding and sending a message to a receiver, who must then decode it. Whether you’re texting friends, posting on social media or ordering food from a drive-thru, there’s always a constant flow of communication that guides us through our daily activities. Unfortunately, today’s world is incredibly fast paced. It can be easy to lose focus and allow noise to interrupt the rhythm of daily communication. When it comes to blog content, this can be tricky—there must be an intent behind each post that resonates with your target audience. To…
