marketing - Caroline Lozano
  • A man types away at his computer for marketing purposes.
    Blog,  Digital Marketing,  Social Media Marketing

    How To Create Engaging Facebook Ads

    To say Facebook is one of the top social media platforms today is an understatement. Currently, Facebook has 2.91 million active users worldwide—and it’s still projected to grow. This presents a number of advertising opportunities for your brand. However, in order to obtain results and reach your respective objectives, you need to be clever in how you produce your Facebook Ads. Just sending out an ad and hoping something sticks won’t help in the long run. One of the key things to consider in Facebook advertising is targeting. All aspects of your Facebook ad copy and design-wise should be created with your audience in mind. Through Facebook’s advertising features, you…

  • Laptops, headphones, phones, and other marketing materials lay on a wooden table.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    How to Integrate Brand Storytelling in Your Social Media Strategy

    As a marketer, you already know how important storytelling is to your brand and overall marketing efforts. Through effective storytelling, you can achieve various objectives that you may be trying to accomplish in your marketing strategies, such as brand awareness or lead generation. Implementing your storytelling efforts through social media platforms is a great way to tell your brand’s story to your target audience. If done correctly, you can increase brand awareness, consumer reach, and build relationships with target consumers. Now, brand storytelling can be tricky to incorporate into your social media marketing strategy. Consumers are aware now more than ever of the promotional and marketing tactics that brands use…

  • A woman writes on a sheet of paper while working on a marketing project on her laptop.
    Blog,  Digital Marketing

    3 Ways that Traditional and Digital Media Can Be Used Together

    I know I’ve said it before, but I’ll say it again—the digital revolution has taken the marketing world by storm. From digital analytics to social media, digital devices, trends, and tools are everywhere you look. And there’s a reason why: it just works better! Digital media allows marketers to reach their target audiences efficiently, make changes in their campaigns, and measure performance on a set time period. Having this information allows you to develop, run, and measure each of your campaigns to ensure they meet your desired objectives. In fact, according to WPForms, inbound marketing (which utilizes digital media) performs better than outbound marketing (which uses traditional media), with companies…

  • A person looks at their phone while typing on a laptop for marketing work.
    Blog,  Content Marketing,  Digital Marketing

    3 Issues You Might Face When Developing Your Content Strategy

    Content strategy is the key foundation of content marketing. It is the process of how you will manage your content to engage your target audience and reach your objectives. Without an effective content strategy, your content marketing efforts will lack a central foundation, especially when it comes to repurposing your content for your marketing channels. Remember that the purpose behind your content strategy is to get your brand’s message to the right customer at the right time. By developing a content strategy, you will be able to define your goals, objectives, and priorities for all aspects of your content marketing. Of course, creating a content strategy isn’t a walk in…

  • A phone, watch, and laptop sits on top of a white table.
    Blog,  Digital Marketing

    Personalization and Why It Matters in Digital Marketing

    Personalization is a highly effective tool that enhances digital marketing campaigns in many ways. And there’s no secret reason why. According to Segment, as many as 71% of customers feel frustrated when their shopping experience is irrelevant or distanced. In a similar study, SmarterHQ found that 70% of millennials hate it when emails they receive from brands are impersonal or not tailored to their needs. Now, more than ever, consumers are expecting a heightened level of personalization, especially since they’re surrounded by it every single day. In fact, customers don’t just expect it—they value it and that’s reflected in many companies that use personalization in their digital marketing efforts.  …

  • A person checks off an item from their checklist.
    Blog,  Digital Marketing,  Marketing Strategic Planning

    3 Reasons Why You Should Track Your Strategic Planning Process

    Strategic marketing planning is a complicated yet necessary part of every business. Without a solid strategic marketing plan and strategy, you run the risk of increasing the costs of your marketing spending and losing sight of your objectives. Unfortunately, many businesses operate without a clear strategic plan outlining their marketing tactics’ direction and objectives. In a surprising report, OnStrategy found that 86% of business owners and marketing managers spend no more than one hour (or less) per month discussing their marketing strategies. Considering that many businesses fail due to a lack of direction, it’s crucial you avoid making mistakes by paying attention to your strategic planning process. Whether you’re a…

  • A coffee cup, pen, headphones, notebook, and laptop are gathered together on a wooden table.
    Blog,  Digital Marketing

    Digital Media vs Traditional Media: What’s the Difference?

    Before the advent of digital media, traditional media was the only way for companies to reach their target audiences and get their marketing messages across. Nowadays, digital media has introduced a wide variety of effective creative methods to achieve marketing objectives. From social media to blogs, digital media has expanded to provide marketers with a myriad of choices to connect with their target audience, build customer relationships, and fuel conversions. According to Statista, digital media is experiencing rapid growth in various markets, with the United States leading as the biggest market. As such, it’s obvious that digital media isn’t going away any time soon. Now, before you start strategizing, it’s…

  • A woman types on her laptop while brainstorming for marketing.
    Blog,  Branding,  Digital Marketing

    How to Create Familiarity for Your Brand Products or Services

    Most marketers know how important it is to expose their target consumers to their products regularly. Exposure allows consumers to build brand recall and can eventually lead to brand loyalty. Take this one study reported by ScienceDirect as an example. A group of undergraduate students from the University of Toronto was asked to taste and judge different fruit juices that they hadn’t had prior exposure to before. The results of this study showed that the students who were exposed to a juice brand more frequently had a tendency to rate it better. From this study alone, exposure and creating familiarity with a product among consumers is shown to be incredibly…

  • A woman watches a video on her phone.
    Blog,  Branding

    How Brand Loyalty Has Evolved in Content Marketing

    Brand loyalty hasn’t been the same since the dawn of the Internet age. In the past, brand loyalty was something that many companies hoped for through traditional marketing means, such as catchy TV commercials and billboard advertisements. These efforts mostly relied on placing promotional materials in front of consumers and hoping something would stick. Unfortunately, marketing in this format didn’t (and still doesn’t) provide a lot of useful data about consumers. It also doesn’t help marketers generate and measure brand loyalty in a reliable way. In today’s world, using these marketing efforts to build brand loyalty is a thing of the past, especially with the rise in digital usage. For…

  • a woman with a document on her desk that says "what is brand strategy?"
    Blog,  Branding,  Content Marketing,  Digital Marketing

    Brand Strategy Challenges and How Content Marketing Can Help Overcome it

    In this day and age, content marketing is used everywhere. Whether it’s to increase brand awareness or generate engagement, content marketing has been a key factor in the success of marketing strategies and the achievement of various objectives. It’s no secret why—-content marketing is largely utilized within the digital landscape. And as you may have guessed, most consumers frequent the digital space at a rising rate. In fact, according to Pew Research, 26% of adults in the United States are constantly online on a regular basis. Taking advantage of content marketing is an intelligent tactic for marketers to implement into their brand marketing strategy. Unfortunately (or perhaps fortunately for opportunists),…