• a person working on a tablet and laptop for their inbound marketing practices.
    Blog,  Brand Awareness,  Branding,  Digital Marketing

    What is Inbound Marketing and How Can It Help Your Business?

    Television remains one of the most popular channels for entertainment. Whether it’s movies or TV shows, many consumers love to wind down and spend some time watching a few hours of TV. However, when it comes to TV ads, you’ll be hard-pressed to find anyone who enjoys having their favorite program paused for a commercial. The same goes for other forms of traditional marketing. These methods force a one-way communication with consumers and push brand products and services onto them. As you might guess, these techniques are no longer an effective way to market to target consumers. In fact, according to MDG Advertising, around 70% of consumers are interested in…

  • a hashtag of Nike's "Just Do It" slogan on a black background.
    Blog,  Brand Awareness,  Branding

    Slogans vs. Taglines: What’s the Difference and Why Do They Matter?

    Most companies use attention-grabbing taglines and slogans to communicate important messages about their brand and/or campaigns. Some of these slogans and taglines have been effective in driving brand awareness and loyalty, leading to an increase in value. Having memorable taglines and slogans are key factors in the success of a brand—as marketers, we want consumers to remember our brand. While your logo and brand may be unique and unforgettable, it’s not complete without a tagline and slogan. When you combine your brand elements, you can deliver a powerful message that tells consumers about your brand. Now, it’s important to remember that taglines and slogans are completely different from each other.…

  • a white desktop computer and keyboard with an orange and white book titled "Brand Identity" sitting on a white table.
    Brand Awareness,  Branding

    What Are the 4 Types of Brand Judgements?

    When you think of a well-established brand like Coca-Cola, what’s the first word or thought that comes to your head? Is it a bottle of its famous soda? The color red? Their overall brand value and marketing messages? Well, regardless of what appears in your head, these thoughts and images are likely based on past experiences with the brand itself. Perhaps you’ve drunk Coca-Cola soda at a party or watched one of their commercials on TV at some point in the past. These experiences allow you to generate opinions and evaluations about a brand by piecing together its performance and imagery associations. In the marketing world, this is known as…

  • glass jar spilling out coins on the floor.
    Blog,  Digital Marketing,  Pricing

    How Digital Marketing Influences Price Elasticity

    Since the rise of the Internet, digital marketing has grown to be a reliable form of reaching consumers, expanding a brand’s message, and facilitating the data analysis process. Beyond social platforms and brand awareness, digital marketing also has a knack for influencing an important aspect of business: price elasticity. While the term can sound a bit strange to some, price elasticity is critical in helping marketers and business owners determine optimal pricing strategies for products and services. With more than 4.66 billion users on the Internet around the world, digital marketing efforts have definitely worked their magic in changing certain consumer behaviors, particularly in how they fulfill their needs based…

  • a pile of 100, 50, and one dollar bills
    Blog,  Breakeven

    A Short Guide to Breakeven Analysis

    In marketing, it can be easy to get sidetracked by the multitude of metrics and calculations that help gauge the effectiveness of your campaigns. One calculation that’s often taken for granted is the breakeven analysis. You may have heard of the term “breakeven” at some point in conversations or meetings. Breakeven analysis is particularly helpful in helping managers determine the right price for a product or service. According to Harvard Business Review, “managers typically use breakeven analysis to set a price to understand the economic impact of various price- and sales-volume scenarios.” As such, breakeven analysis can assist business and marketing professionals in a variety of ways. While you may…

  • smart phone with social media icons of Instagram, Facebook, and Twitter.
    Blog,  Social Media Marketing

    Why Likes and Comments Don’t Matter in Social Media

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand to—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…

  • scrabble letters spelling the word "influencer" on a white background.
    Blog,  Influencer

    How to Pick the Right Influencer for Your Marketing Campaign

    Whether you’re on Instagram, Facebook, or YouTube, chances are you’ve come across a sponsored post or recommended account from a so-called “influencer.” Influencers have become one of the biggest trends of digital marketing, owing much of its success to the popularity of social media and blogging, especially Instagram. According to BigCommerce, Instagram stands as the #1 most important social media channel for marketers, even more so than Facebook and YouTube. With more marketers opting to use influencers for their campaigns, it’s important to consider the best practices in choosing a great influencer that can help meet key objectives. It isn’t enough to just pick out a random individual with a…

  • laptop and computer screen on a wooden desktop.
    Blog,  Call to actions

    The Importance of Effective CTAs for Your Website

    As a marketer, you’ve probably heard about how essential call-to-actions (CTAs) are for your text ads, landing pages, and other marketing materials. CTAs are the one element that can boost conversions by guiding potential customers to the next course of action you want them to take. One of the best things about CTAs is that they can be implemented in just about any marketing material and garner results. For instance, according to AdRoll, adding CTAs on your Facebook page can increase CTR rates by about 285%. In a sense, CTAs are a secret ingredient to effective marketing that allows you to achieve your key objectives, whether it’s increasing sales or…

  • smart phone with the Google app icon on the screen.
    Blog,  Google Ads

    How to Create Engaging Text Ads for Google Search

    Although video and social media ad campaigns have seemingly taken over the digital space, you shouldn’t throw away the practice of producing text ads just yet. Text ads still hold a lot of power in helping you reach your marketing objectives, whether it’s increasing brand awareness or getting your client’s products or services in front of customers. Countless marketers leverage text ads using the best Google Ads practices for their marketing campaigns. In fact, according to a report from Tech Jury, around 78% of marketers use Google Ads (and social media) to reach customers through their ad campaigns. Now, while knowing the ins and outs of how Google Ads works…

  • a woman in pink jeans writing a blog on laptop while holding a cup of espresso.
    Blog,  Content Marketing,  Content Writing,  SEO

    3 Reasons Why Every Marketer Should Have a Blog

    One of the most challenging aspects of marketing is consistently keeping up with industry trends, engaging topics, and emerging platforms. Sometimes, you’ll have to deal with all of these tasks all at once! Every year, there’s always a new platform or tool that offers huge potential in helping marketers achieve their objectives. For example, according to Oberlo, the popular social media platform, TikTok was launched back in 2016 and has now amassed over 689 million active users worldwide. Depending on the type of customers you or your client are targeting, you need to ensure that you’re staying on top of any possible advancements happening within the industry. Along with this,…