marketing reseearch - Caroline Lozano
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    Blog,  Marketing Research

    Statistical Significance and Why It Matters to Marketers

    Many marketers are constantly performing the collection and analysis of data. Whether it’s performing t-tests or correlation analysis, there are always important data that require a thorough examination to determine the results of a survey or another study method. During advanced data analysis, one metric that’s often overlooked by marketers is statistical significance. Statistical significance allows you to assess data by determining whether its results are meaningful or just an anomaly. When you examine statistical significance, you can prevent serious mistakes that you can risk your overall marketing efforts. In the marketing world, producing and evaluating the results you produce is the best way to make informed decisions for any…