Marketing research - Caroline Lozano
  • A laptop with infographics on the screen, jar of water, and notebook with pen on a desk.
    Blog,  Social Media Marketing

    How Good Infographics Tell A Compelling Story

    Whether you’re posting on social media or providing audiences with valuable information, infographics are amazing tools to use for accurate and engaging communication. When done correctly, infographics are insightful and useful for audiences because of how quickly they can provide information with great visuals. A good infographic raises questions that interest your audience, especially if it’s visually pleasing to look at. It also tells a good story—a trait that is highly necessary to build brand awareness and recall among customers. Here are a few ways an exceptional infographic can tell a compelling story.   It engages audiences with headings. When you look at an infographic, one of the first elements…

  • glasses, pen, and notebook on top of a desk.
    Blog,  Marketing Research,  Marketing Strategic Planning

    How to Create Effective Market Research Questions

    When it comes to market research, creating effective questions for customer interviews, focus groups, and other similar research formats can be challenging. As a marketer, you want to be able to ask the right questions that can garner the information that you want without overwhelming or misleading your interviewee. For instance, interview questions that encourage a particular response from your customers or try to undermine your competitors’ offerings can come off as disingenuous. These types of questions also prevent you from achieving your market research goals, which, in turn, halts your marketing efforts, whether it’s developing a strategy or helping a client launch a new product. So how do you…

  • laptops and papers on a desk with business people working over it for marketing research.
    Blog,  Marketing Research

    3 Reasons Why Market Research is Important for Marketers

    The importance of market research cannot be stated enough. When done correctly, market research can provide you with countless insights that allow you to make important decisions—whether it’s for your personal brand or your client’s business. Of course, for many marketers (and business owners), it’s easy to just delve into secondary research sources and derive your insights from there. You’d likely rather skim over market research and start diving into the action by marketing products or services right away. However, market research plays a big role in any business, regardless of its respective industry. In this blog, we’ll explore 3 reasons why market research is important to you as a…