marketing research tips - Caroline Lozano
  • Woman choosing a response on a survey on a door.
    Blog,  Marketing Research,  Marketing Strategic Planning

    3 Tips for Writing A Captivating Survey

    Surveys are one of the best (and inexpensive) ways to gather data about your target customers. When done correctly, surveys can provide you with a broad set of useful data that allows you to move forward with your marketing objectives. Whether you want to know if your customers were satisfied with your services or find out the likelihood of them purchasing a product, surveys are able to supply you with what you need. Unfortunately, surveys are also vulnerable to non-response. This means respondents may not be too thrilled with providing you with answers. Some respondents may respond to a few questions, making the entire survey useless. Other respondents may refuse…

  • glasses, pen, and notebook on top of a desk.
    Blog,  Marketing Research,  Marketing Strategic Planning

    How to Create Effective Market Research Questions

    When it comes to market research, creating effective questions for customer interviews, focus groups, and other similar research formats can be challenging. As a marketer, you want to be able to ask the right questions that can garner the information that you want without overwhelming or misleading your interviewee. For instance, interview questions that encourage a particular response from your customers or try to undermine your competitors’ offerings can come off as disingenuous. These types of questions also prevent you from achieving your market research goals, which, in turn, halts your marketing efforts, whether it’s developing a strategy or helping a client launch a new product. So how do you…