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3 Tips for Writing a Good Executive Summary for Your Marketing Plan
As a marketer, you likely already know the importance of developing a marketing plan. A detailed marketing plan allows you to outline a game plan that can achieve key goals for the success and growth of a client’s brand (or yours). Most marketing plans provide marketers with a good sense of direction. For instance, you’ll be able to understand and follow through with each of your marketing activities, such as growing brand awareness, learning your target segments, and generating new leads. Most marketing plans start with an executive summary—and for good reason! An executive summary isn’t merely a brief introduction to a business’s overall marketing goals. It also introduces and…
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How to Create a Strong SWOT Analysis For Strategic Planning
Behind every great business is a strong marketing strategy. Most marketers take the time to thoroughly research every aspect of their company, including history, social media presence, and even competition. After research is done, there’s one important element that must be performed: analysis of your findings. For most business strategies, one of the most respected tools to use is a SWOT analysis. You can think of it as in-depth examination of your company’s strengths, weaknesses, opportunities, and threats. This internal and external evaluation of your business’s critical factors allows you to identify, revise, and sharpen your business strategy. Some of the ways you can build a strong SWOT analysis include:…
