marketing budget - Caroline Lozano
  • photo of someone holding a calculator over a documents to calculate marketing budget.
    Blog,  Branding,  Marketing Budget,  Marketing Strategic Planning

    3 Factors That Affect Budget Decisions in a Marketing Plan

    Developing a marketing plan is no easy work. There’s lots of research and inquiries that must be addressed before any strategy is executed. Once you have collected all of your data, developed an effective strategy, and have chosen effective distribution channels, your work is not over. The next step is to consider your budget. That means taking out a pen and outlining how much each marketing effort in your strategy will cost. You will also need to combine your budget with a realistic timeline in which you will execute these efforts. This may sound like extra work but it’s worth investing your time. It’s also important to know the factors…