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How Brand Loyalty Has Evolved in Content Marketing
Brand loyalty hasn’t been the same since the dawn of the Internet age. In the past, brand loyalty was something that many companies hoped for through traditional marketing means, such as catchy TV commercials and billboard advertisements. These efforts mostly relied on placing promotional materials in front of consumers and hoping something would stick. Unfortunately, marketing in this format didn’t (and still doesn’t) provide a lot of useful data about consumers. It also doesn’t help marketers generate and measure brand loyalty in a reliable way. In today’s world, using these marketing efforts to build brand loyalty is a thing of the past, especially with the rise in digital usage. For…
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Reach vs. Impressions: What’s the Difference and Why They Matter
When you’re running a campaign in the digital space, there are several key metrics you’ll need to observe to determine its overall success. For instance, according to Business of Metrics, three of the most important metrics to measure an advertisement’s performance are click-through rate, traffic source, and conversion rate. Whether you’re managing a social media or content marketing campaign, you’ll likely come across two types of metrics: reach and impressions. Reach and impressions are often misunderstood and even mistaken for one another. Although they’re typically grouped together in reports, the truth is that each metric has its own significant definition and importance for a campaign. Learning what makes them different and…
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3 Tips for Writing A Captivating Survey
Surveys are one of the best (and inexpensive) ways to gather data about your target customers. When done correctly, surveys can provide you with a broad set of useful data that allows you to move forward with your marketing objectives. Whether you want to know if your customers were satisfied with your services or find out the likelihood of them purchasing a product, surveys are able to supply you with what you need. Unfortunately, surveys are also vulnerable to non-response. This means respondents may not be too thrilled with providing you with answers. Some respondents may respond to a few questions, making the entire survey useless. Other respondents may refuse…
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3 Google Ads Challenges That Marketers Face When Creating Ads
Google Ads is a tricky beast to tackle, especially if it’s your first time using the tool to create ads. However, it’s not impossible to master. As marketers, it’s important to overcome the typical challenges that come with Google Ads. While there are numerous advertising platforms and methods that you can use, Google Ads provides various benefits that the others don’t. This includes higher reach, full campaign control, and quick results. By confronting common Google Ads challenges and using them to benefit your campaign goals, you open the doors to helping you or your client’s brand grow and succeed within a market. Of course, the trick is knowing what challenges…
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3 Tips for Writing a Good Executive Summary for Your Marketing Plan
As a marketer, you likely already know the importance of developing a marketing plan. A detailed marketing plan allows you to outline a game plan that can achieve key goals for the success and growth of a client’s brand (or yours). Most marketing plans provide marketers with a good sense of direction. For instance, you’ll be able to understand and follow through with each of your marketing activities, such as growing brand awareness, learning your target segments, and generating new leads. Most marketing plans start with an executive summary—and for good reason! An executive summary isn’t merely a brief introduction to a business’s overall marketing goals. It also introduces and…
