• a person working on their laptop computer and reviewing marketing analytics on the screen.
    Blog,  Content Marketing,  Digital Marketing

    Reach vs. Impressions: What’s the Difference and Why They Matter

    When you’re running a campaign in the digital space, there are several key metrics you’ll need to observe to determine its overall success. For instance, according to Business of Metrics, three of the most important metrics to measure an advertisement’s performance are click-through rate, traffic source, and conversion rate. Whether you’re managing a social media or content marketing campaign, you’ll likely come across two types of metrics: reach and impressions. Reach and impressions are often misunderstood and even mistaken for one another. Although they’re typically grouped together in reports, the truth is that each metric has its own significant definition and importance for a campaign. Learning what makes them different and…

  • Woman choosing a response on a survey on a door.
    Blog,  Marketing Research,  Marketing Strategic Planning

    3 Tips for Writing A Captivating Survey

    Surveys are one of the best (and inexpensive) ways to gather data about your target customers. When done correctly, surveys can provide you with a broad set of useful data that allows you to move forward with your marketing objectives. Whether you want to know if your customers were satisfied with your services or find out the likelihood of them purchasing a product, surveys are able to supply you with what you need. Unfortunately, surveys are also vulnerable to non-response. This means respondents may not be too thrilled with providing you with answers. Some respondents may respond to a few questions, making the entire survey useless. Other respondents may refuse…

  • Google search engine website page on a laptop screen.
    Blog,  Google Ads,  Marketing Budget

    3 Google Ads Challenges That Marketers Face When Creating Ads

    Google Ads is a tricky beast to tackle, especially if it’s your first time using the tool to create ads. However, it’s not impossible to master. As marketers, it’s important to overcome the typical challenges that come with Google Ads. While there are numerous advertising platforms and methods that you can use, Google Ads provides various benefits that the others don’t. This includes higher reach, full campaign control, and quick results. By confronting common Google Ads challenges and using them to benefit your campaign goals, you open the doors to helping you or your client’s brand grow and succeed within a market. Of course, the trick is knowing what challenges…

  • man writing in a journal while looking at the screen of a laptop to write executive summary for marketing plan.
    Blog,  Branding,  Marketing Strategic Planning

    3 Tips for Writing a Good Executive Summary for Your Marketing Plan

    As a marketer, you likely already know the importance of developing a marketing plan. A detailed marketing plan allows you to outline a game plan that can achieve key goals for the success and growth of a client’s brand (or yours). Most marketing plans provide marketers with a good sense of direction. For instance, you’ll be able to understand and follow through with each of your marketing activities, such as growing brand awareness, learning your target segments, and generating new leads. Most marketing plans start with an executive summary—and for good reason! An executive summary isn’t merely a brief introduction to a business’s overall marketing goals. It also introduces and…