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3 Reasons Why Likes and Comments Don’t Matter in Social Media Marketing
Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand too—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…
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How to Create Familiarity for Your Brand Products or Services
Most marketers know how important it is to expose their target consumers to their products regularly. Exposure allows consumers to build brand recall and can eventually lead to brand loyalty. Take this one study reported by ScienceDirect as an example. A group of undergraduate students from the University of Toronto was asked to taste and judge different fruit juices that they hadn’t had prior exposure to before. The results of this study showed that the students who were exposed to a juice brand more frequently had a tendency to rate it better. From this study alone, exposure and creating familiarity with a product among consumers is shown to be incredibly…
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How Digital Marketing Influences Price Elasticity
Since the rise of the Internet, digital marketing has grown to be a reliable form of reaching consumers, expanding a brand’s message, and facilitating the data analysis process. Beyond social platforms and brand awareness, digital marketing also has a knack for influencing an important aspect of business: price elasticity. While the term can sound a bit strange to some, price elasticity is critical in helping marketers and business owners determine optimal pricing strategies for products and services. With more than 4.66 billion users on the Internet around the world, digital marketing efforts have definitely worked their magic in changing certain consumer behaviors, particularly in how they fulfill their needs based…
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A Short Guide to Breakeven Analysis
In marketing, it can be easy to get sidetracked by the multitude of metrics and calculations that help gauge the effectiveness of your campaigns. One calculation that’s often taken for granted is the breakeven analysis. You may have heard of the term “breakeven” at some point in conversations or meetings. Breakeven analysis is particularly helpful in helping managers determine the right price for a product or service. According to Harvard Business Review, “managers typically use breakeven analysis to set a price to understand the economic impact of various price- and sales-volume scenarios.” As such, breakeven analysis can assist business and marketing professionals in a variety of ways. While you may…
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3 Ways AI is Changing Digital Marketing
With the advent of smartphones and tablets, it’s safe to say that technology has evolved in the last couple of years. These advancements have vastly transformed various aspects of our lives, particularly in the way we communicate with each other. In the marketing world, technology’s influence has left a sizable imprint as most, if not all, marketing efforts are being performed on a digital platform. Like marketing, technology is constantly changing to further improve different processes and assist humanity with everyday tasks. One of the newest technology trends is artificial intelligence or AI. While the term “AI” often brings up images of talking androids in sci-fi movies, the truth is…
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How to Pick the Right Influencer for Your Marketing Campaign
Whether you’re on Instagram, Facebook, or YouTube, chances are you’ve come across a sponsored post or recommended account from a so-called “influencer.” Influencers have become one of the biggest trends of digital marketing, owing much of its success to the popularity of social media and blogging, especially Instagram. According to BigCommerce, Instagram stands as the #1 most important social media channel for marketers, even more so than Facebook and YouTube. With more marketers opting to use influencers for their campaigns, it’s important to consider the best practices in choosing a great influencer that can help meet key objectives. It isn’t enough to just pick out a random individual with a…
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The Importance of Effective CTAs for Your Website
As a marketer, you’ve probably heard about how essential call-to-actions (CTAs) are for your text ads, landing pages, and other marketing materials. CTAs are the one element that can boost conversions by guiding potential customers to the next course of action you want them to take. One of the best things about CTAs is that they can be implemented in just about any marketing material and garner results. For instance, according to AdRoll, adding CTAs on your Facebook page can increase CTR rates by about 285%. In a sense, CTAs are a secret ingredient to effective marketing that allows you to achieve your key objectives, whether it’s increasing sales or…
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Why Quality Content Matters in Digital Marketing
Due to the rise of the Internet, social media, and technology, digital marketing has become a critical tool for marketers to use in building long-lasting relationships with consumers and increasing brand equity. Through digital marketing efforts like SEO, email marketing, or social media, marketers have the keys to unlock different facets of their consumer’s needs, allowing them to provide these individuals with the right message at the right time. Now, regardless of the type of marketing effort in focus, one key factor that should never be overlooked or underestimated is content. Content is the core of all digital marketing efforts, and marketers should strive to generate quality content that engages…
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How to Create Engaging Text Ads for Google Search
Although video and social media ad campaigns have seemingly taken over the digital space, you shouldn’t throw away the practice of producing text ads just yet. Text ads still hold a lot of power in helping you reach your marketing objectives, whether it’s increasing brand awareness or getting your client’s products or services in front of customers. Countless marketers leverage text ads using the best Google Ads practices for their marketing campaigns. In fact, according to a report from Tech Jury, around 78% of marketers use Google Ads (and social media) to reach customers through their ad campaigns. Now, while knowing the ins and outs of how Google Ads works…
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Using Influencers for Your Digital Strategy: The Pros and Cons
Kylie Jenner. Andrea Russett. Mr. Pokee. What do these names have in common? One word: influencer. If you’ve hung around social media or the digital marketing world long enough, you’ve likely heard of influencers and the rising phenomenon of influencer marketing. Whether it’s Instagram, Facebook, or another social platform, influencers are individuals that have amassed a reputable following of dedicated fans—and many of these individuals aren’t even celebrity-famous! Because of the large following that most influencers have amassed in their respective platforms, influencer marketing has become an attractive method for marketers to reach their overall objectives. Some of the ways influencer marketing can help a brand includes increasing brand reach…
