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Why Long-Form Written Content is Still Effective Today
With the advent of video, podcasts, and innovative technology, it may seem like marketing is ready to move away from its traditional roots. For example, a recent report from Oberlo states that as many as 87% of marketers use video as a marketing tool. Many businesses are also employing the use of podcasts and even virtual reality to achieve the most of their marketing efforts. Written content, especially long-form, appears to be a thing of the past. However, during a marketing presentation in Oslo, Norway, renowned marketer Ann Handley mentions the continued relevance of written, long-form content. One of the key takeaways she mentions during her presentation include the amount…