interview tips - Caroline Lozano
  • A digital camera recording an interview between two men.
    Blog,  Content Marketing,  Video

    How to Conduct an Effective Interview (with a High-Level Marketer!)

    I recently had the pleasure of interviewing Mason Cosby, the Marketing Director of Mojo Media Labs and Podcast Host of The Marketing Ladder to learn more about his take on the current digital and content marketing landscape, especially from a B2B perspective. While the interview went absolutely great, I can’t help but think how things could’ve gone awry if I hadn’t been properly prepared. If I didn’t take the time to consider what technology to use, how to use it, or create an outline of questions, there’s a huge chance my interview would’ve crashed and burned. Of course, you may think conducting an interview is easier than slicing a cake.…