influencer marketing tips - Caroline Lozano
  • scrabble letters spelling the word "influencer" on a white background.
    Blog,  Influencer

    How to Pick the Right Influencer for Your Marketing Campaign

    Whether you’re on Instagram, Facebook, or YouTube, chances are you’ve come across a sponsored post or recommended account from a so-called “influencer.” Influencers have become one of the biggest trends of digital marketing, owing much of its success to the popularity of social media and blogging, especially Instagram. According to BigCommerce, Instagram stands as the #1 most important social media channel for marketers, even more so than Facebook and YouTube. With more marketers opting to use influencers for their campaigns, it’s important to consider the best practices in choosing a great influencer that can help meet key objectives. It isn’t enough to just pick out a random individual with a…

  • A hand holding a cell phone with an influencer's Instagram feed on the screen.
    Blog,  Influencer,  Social Media Marketing

    Using Influencers for Your Digital Strategy: The Pros and Cons

    Kylie Jenner. Andrea Russett. Mr. Pokee. What do these names have in common? One word: influencer. If you’ve hung around social media or the digital marketing world long enough, you’ve likely heard of influencers and the rising phenomenon of influencer marketing. Whether it’s Instagram, Facebook, or another social platform, influencers are individuals that have amassed a reputable following of dedicated fans—and many of these individuals aren’t even celebrity-famous! Because of the large following that most influencers have amassed in their respective platforms, influencer marketing has become an attractive method for marketers to reach their overall objectives. Some of the ways influencer marketing can help a brand includes increasing brand reach…