Television remains one of the most popular channels for entertainment. Whether it’s movies or TV shows, many consumers love to wind down and spend some time watching a few hours of TV. However, when it comes to TV ads, you’ll be hard-pressed to find anyone who enjoys having their favorite program paused for a commercial. The same goes for other forms of traditional marketing. These methods force a one-way communication with consumers and push brand products and services onto them. As you might guess, these techniques are no longer an effective way to market to target consumers. In fact, according to MDG Advertising, around 70% of consumers are interested in…