Due to the rise of the Internet, social media, and technology, digital marketing has become a critical tool for marketers to use in building long-lasting relationships with consumers and increasing brand equity. Through digital marketing efforts like SEO, email marketing, or social media, marketers have the keys to unlock different facets of their consumer’s needs, allowing them to provide these individuals with the right message at the right time. Now, regardless of the type of marketing effort in focus, one key factor that should never be overlooked or underestimated is content. Content is the core of all digital marketing efforts, and marketers should strive to generate quality content that engages…