graphs - Caroline Lozano
  • picture of someone looking over data visualization of charts and graphs to measure marketing efforts.
    Blog,  Data visualization

    How to Use Data Visualization for Your Marketing

    Presenting your data is an important part of the marketing process. As marketers, we often need to analyze and present data to others in a manner that’s understandable. In fact, as many as 76% of marketing leaders make their decisions based on data analytics. We may use data to create content, analyze possible industry trends, or provide proof for an argument. By choosing the right data visualization (or dataviz), we can communicate our findings effectively so that it drives home the point we want to make. Here are a few ways you can use effective data visualization to engage your target audiences.   Consider your goals. According to Scott Berinato’s…