familiarity in marketing - Caroline Lozano
  • A woman types on her laptop while brainstorming for marketing.
    Blog,  Branding,  Digital Marketing

    How to Create Familiarity for Your Brand Products or Services

    Most marketers know how important it is to expose their target consumers to their products regularly. Exposure allows consumers to build brand recall and can eventually lead to brand loyalty. Take this one study reported by ScienceDirect as an example. A group of undergraduate students from the University of Toronto was asked to taste and judge different fruit juices that they hadn’t had prior exposure to before. The results of this study showed that the students who were exposed to a juice brand more frequently had a tendency to rate it better. From this study alone, exposure and creating familiarity with a product among consumers is shown to be incredibly…