To say Facebook is one of the top social media platforms today is an understatement. Currently, Facebook has 2.91 million active users worldwide—and it’s still projected to grow. This presents a number of advertising opportunities for your brand. However, in order to obtain results and reach your respective objectives, you need to be clever in how you produce your Facebook Ads. Just sending out an ad and hoping something sticks won’t help in the long run. One of the key things to consider in Facebook advertising is targeting. All aspects of your Facebook ad copy and design-wise should be created with your audience in mind. Through Facebook’s advertising features, you…