distribution approach - Caroline Lozano
  • A content brainstorming session with sticky notes on a board is on display.
    Blog,  Content Marketing,  Social Media Marketing

    How to Use the Distribution Approach to Improve Your Content Marketing

    Many brands enhance their content marketing by carefully blending different content strategies and promotion efforts. However, while these tactics may work, there’s still a missing piece of the puzzle that becomes apparent throughout their marketing process. Many of these brands struggle when it comes to seeing the bigger picture of their efforts and creating value for their customers. Without the right approach, these brands risk losing out on making the most of their content marketing efforts. Fortunately, there is an effective integrated approach that serves as a solution: the distribution approach to marketing exchange. It helps marketers produce content that is customer-centric and smooths the flow of information. According to…