digital media - Caroline Lozano
  • A woman writes on a sheet of paper while working on a marketing project on her laptop.
    Blog,  Digital Marketing

    3 Ways that Traditional and Digital Media Can Be Used Together

    I know I’ve said it before, but I’ll say it again—the digital revolution has taken the marketing world by storm. From digital analytics to social media, digital devices, trends, and tools are everywhere you look. And there’s a reason why: it just works better! Digital media allows marketers to reach their target audiences efficiently, make changes in their campaigns, and measure performance on a set time period. Having this information allows you to develop, run, and measure each of your campaigns to ensure they meet your desired objectives. In fact, according to WPForms, inbound marketing (which utilizes digital media) performs better than outbound marketing (which uses traditional media), with companies…

  • A coffee cup, pen, headphones, notebook, and laptop are gathered together on a wooden table.
    Blog,  Digital Marketing

    Digital Media vs Traditional Media: What’s the Difference?

    Before the advent of digital media, traditional media was the only way for companies to reach their target audiences and get their marketing messages across. Nowadays, digital media has introduced a wide variety of effective creative methods to achieve marketing objectives. From social media to blogs, digital media has expanded to provide marketers with a myriad of choices to connect with their target audience, build customer relationships, and fuel conversions. According to Statista, digital media is experiencing rapid growth in various markets, with the United States leading as the biggest market. As such, it’s obvious that digital media isn’t going away any time soon. Now, before you start strategizing, it’s…