digital marketing tips - Caroline Lozano
  • A coffee cup, pen, headphones, notebook, and laptop are gathered together on a wooden table.
    Blog,  Digital Marketing

    Digital Media vs Traditional Media: What’s the Difference?

    Before the advent of digital media, traditional media was the only way for companies to reach their target audiences and get their marketing messages across. Nowadays, digital media has introduced a wide variety of effective creative methods to achieve marketing objectives. From social media to blogs, digital media has expanded to provide marketers with a myriad of choices to connect with their target audience, build customer relationships, and fuel conversions. According to Statista, digital media is experiencing rapid growth in various markets, with the United States leading as the biggest market. As such, it’s obvious that digital media isn’t going away any time soon. Now, before you start strategizing, it’s…

  • A woman watches a video on her phone.
    Blog,  Branding

    How Brand Loyalty Has Evolved in Content Marketing

    Brand loyalty hasn’t been the same since the dawn of the Internet age. In the past, brand loyalty was something that many companies hoped for through traditional marketing means, such as catchy TV commercials and billboard advertisements. These efforts mostly relied on placing promotional materials in front of consumers and hoping something would stick. Unfortunately, marketing in this format didn’t (and still doesn’t) provide a lot of useful data about consumers. It also doesn’t help marketers generate and measure brand loyalty in a reliable way. In today’s world, using these marketing efforts to build brand loyalty is a thing of the past, especially with the rise in digital usage. For…

  • a woman with a document on her desk that says "what is brand strategy?"
    Blog,  Branding,  Content Marketing,  Digital Marketing

    Brand Strategy Challenges and How Content Marketing Can Help Overcome it

    In this day and age, content marketing is used everywhere. Whether it’s to increase brand awareness or generate engagement, content marketing has been a key factor in the success of marketing strategies and the achievement of various objectives. It’s no secret why—-content marketing is largely utilized within the digital landscape. And as you may have guessed, most consumers frequent the digital space at a rising rate. In fact, according to Pew Research, 26% of adults in the United States are constantly online on a regular basis. Taking advantage of content marketing is an intelligent tactic for marketers to implement into their brand marketing strategy. Unfortunately (or perhaps fortunately for opportunists),…

  • a person working on their tablet while using a tablet pen on their desktop.
    Blog,  Digital Marketing

    How to Use the Three Brains in Your Digital Marketing

    The brain is one of the most fascinating organs in the human body. Tied by a complex neural network, the brain is always receiving information from every part of your body. For instance, touching a hot stove will send neural signals to your brain to respond—usually by flinching or pulling your hand away quickly. The same goes with different stimuli to your senses. Every touch, sound, smell, taste, and sight you encounter are things your brain constantly processes on a regular basis. Of course, you may be wondering: what on earth does the human brain have to do with digital marketing? Well, there’s a theory that the human brain consists…

  • glass jar spilling out coins on the floor.
    Blog,  Digital Marketing,  Pricing

    How Digital Marketing Influences Price Elasticity

    Since the rise of the Internet, digital marketing has grown to be a reliable form of reaching consumers, expanding a brand’s message, and facilitating the data analysis process. Beyond social platforms and brand awareness, digital marketing also has a knack for influencing an important aspect of business: price elasticity. While the term can sound a bit strange to some, price elasticity is critical in helping marketers and business owners determine optimal pricing strategies for products and services. With more than 4.66 billion users on the Internet around the world, digital marketing efforts have definitely worked their magic in changing certain consumer behaviors, particularly in how they fulfill their needs based…

  • scrabble letters spelling the word "influencer" on a white background.
    Blog,  Influencer

    How to Pick the Right Influencer for Your Marketing Campaign

    Whether you’re on Instagram, Facebook, or YouTube, chances are you’ve come across a sponsored post or recommended account from a so-called “influencer.” Influencers have become one of the biggest trends of digital marketing, owing much of its success to the popularity of social media and blogging, especially Instagram. According to BigCommerce, Instagram stands as the #1 most important social media channel for marketers, even more so than Facebook and YouTube. With more marketers opting to use influencers for their campaigns, it’s important to consider the best practices in choosing a great influencer that can help meet key objectives. It isn’t enough to just pick out a random individual with a…

  • man typing on a keyboard with a computer screen.
    Blog,  Content Marketing,  Content Writing

    Why Quality Content Matters in Digital Marketing

    Due to the rise of the Internet, social media, and technology, digital marketing has become a critical tool for marketers to use in building long-lasting relationships with consumers and increasing brand equity. Through digital marketing efforts like SEO, email marketing, or social media, marketers have the keys to unlock different facets of their consumer’s needs, allowing them to provide these individuals with the right message at the right time. Now, regardless of the type of marketing effort in focus, one key factor that should never be overlooked or underestimated is content. Content is the core of all digital marketing efforts, and marketers should strive to generate quality content that engages…

  • smart phone with the Google app icon on the screen.
    Blog,  Google Ads

    How to Create Engaging Text Ads for Google Search

    Although video and social media ad campaigns have seemingly taken over the digital space, you shouldn’t throw away the practice of producing text ads just yet. Text ads still hold a lot of power in helping you reach your marketing objectives, whether it’s increasing brand awareness or getting your client’s products or services in front of customers. Countless marketers leverage text ads using the best Google Ads practices for their marketing campaigns. In fact, according to a report from Tech Jury, around 78% of marketers use Google Ads (and social media) to reach customers through their ad campaigns. Now, while knowing the ins and outs of how Google Ads works…