data in marketing - Caroline Lozano
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    How Data Science Enhances Content Marketing

    All forms of marketing, including content marketing, revolves around the collection and utilization of data. Regardless of your objectives, you need data to assist you in making informed decisions that can ultimately affect the success of your marketing efforts. When it comes to content marketing, data allows you to create content that reaches and engages the right audience. Now, most marketers track and measure some form of data analytics to monitor the performance of their marketing efforts. In fact, according to the Content Marketing Institute (Links to an external site.), around 73 percent of digital marketers regularly track website analytics to improve their content’s performance. However, while data analysis is widely used…