content strategy - Caroline Lozano
  • A content brainstorming session with sticky notes on a board is on display.
    Blog,  Content Marketing,  Social Media Marketing

    How to Use the Distribution Approach to Improve Your Content Marketing

    Many brands enhance their content marketing by carefully blending different content strategies and promotion efforts. However, while these tactics may work, there’s still a missing piece of the puzzle that becomes apparent throughout their marketing process. Many of these brands struggle when it comes to seeing the bigger picture of their efforts and creating value for their customers. Without the right approach, these brands risk losing out on making the most of their content marketing efforts. Fortunately, there is an effective integrated approach that serves as a solution: the distribution approach to marketing exchange. It helps marketers produce content that is customer-centric and smooths the flow of information. According to…

  • A phone with a screen of social media apps like Snapchat, Whatsapp, Instagram, and YouTube on display.
    Blog,  Digital Marketing,  Social Media Marketing

    How to Use Social Media Listening to Enhance your Content Strategy

    Content is a word that’s often thrown around in marketing circles. On social media platforms like Instagram and Facebook, you’ll find a handful of users calling themselves expert content creators or marketers. They’re so prevalent that you may think that generating content is as easy as baking a pie. However, like baking a pie, content marketing has certain “ingredients” that help enhance its effectiveness. A so-called content creator or marketer can’t just rely on their impeccable editing, design, or writing skills for effective content. Instead, marketers need to implement key tactics that allow their content to resonate with target audiences. One way to enhance your brand’s content strategy is by…

  • A person looks at their phone while typing on a laptop for marketing work.
    Blog,  Content Marketing,  Digital Marketing

    3 Issues You Might Face When Developing Your Content Strategy

    Content strategy is the key foundation of content marketing. It is the process of how you will manage your content to engage your target audience and reach your objectives. Without an effective content strategy, your content marketing efforts will lack a central foundation, especially when it comes to repurposing your content for your marketing channels. Remember that the purpose behind your content strategy is to get your brand’s message to the right customer at the right time. By developing a content strategy, you will be able to define your goals, objectives, and priorities for all aspects of your content marketing. Of course, creating a content strategy isn’t a walk in…

  • A person checks off an item from their checklist.
    Blog,  Digital Marketing,  Marketing Strategic Planning

    3 Reasons Why You Should Track Your Strategic Planning Process

    Strategic marketing planning is a complicated yet necessary part of every business. Without a solid strategic marketing plan and strategy, you run the risk of increasing the costs of your marketing spending and losing sight of your objectives. Unfortunately, many businesses operate without a clear strategic plan outlining their marketing tactics’ direction and objectives. In a surprising report, OnStrategy found that 86% of business owners and marketing managers spend no more than one hour (or less) per month discussing their marketing strategies. Considering that many businesses fail due to a lack of direction, it’s crucial you avoid making mistakes by paying attention to your strategic planning process. Whether you’re a…