content marketing - Caroline Lozano - Page 2
  • a laptop with marketing analytics displayed on the screen.
    Blog,  Content Marketing,  Content Writing,  Marketing Strategic Planning,  SEO

    3 Important Metrics to Measure Your Content Marketing Efforts

    After you’ve planned out and executed your content strategy, there’s one crucial step that needs to be performed next: analytics. Analytics is a marketing practice that you can’t ignore or skimp on. You need to understand how your content is performing to know what parts of your strategy are working (and what isn’t). In a recent report, SEMrush stated that 84% of businesses have a content marketing strategy, but only 11% evaluate their strategy as excellent. It’s not enough to create and execute a content strategy—you need to measure and understand its results as well. By tracking and analyzing your content’s performance, you’ll gain clear insights into your content’s efficiency, and adjust…

  • picture of video equipment such as camera, tablet and android phone to prepare and create video content.
    Blog,  Content Marketing,  Video

    A Guide to Creating an Effective Video for Your Marketing Efforts

    There’s no doubt that video is a highly powerful tool to use for marketing efforts. According to a report by Mention, videos account for 80% of all consumer internet traffic in 2019. This presents several opportunities for marketers to leverage on. In most cases, video content captures the attention of viewers, allowing for the flow of communication between a business and its target audience. Videos can teach audiences about a brand, their product or service offerings, and what values they represent. If done right, videos can win over those potential customers—a primary goal for many marketers. Of course, like any other piece of content, creating a video that’s worth watching…

  • picture of someone looking over data visualization of charts and graphs to measure marketing efforts.
    Blog,  Data visualization

    How to Use Data Visualization for Your Marketing

    Presenting your data is an important part of the marketing process. As marketers, we often need to analyze and present data to others in a manner that’s understandable. In fact, as many as 76% of marketing leaders make their decisions based on data analytics. We may use data to create content, analyze possible industry trends, or provide proof for an argument. By choosing the right data visualization (or dataviz), we can communicate our findings effectively so that it drives home the point we want to make. Here are a few ways you can use effective data visualization to engage your target audiences.   Consider your goals. According to Scott Berinato’s…

  • picture of a laptop, notebook, and coffee cup set up for a day of content marketing planning.
    Blog,  Brand Awareness,  Content Marketing,  Social Media Marketing

    A Short but Sweet Guide to Content Marketing

    The phrase “content marketing” is often thrown around in business circles to describe a new and innovative form of marketing that has achieved great results. Well, there’s no lie or exaggeration there. Content marketing has played a huge role in helping marketers and businesses increase organic traffic, gain new leads, and engage audiences. In fact, according to OptinMonster, at least 91% of B2B marketers utilize content marketing to reach and engage customers. Another study by PointVisible states that 60% of B2C are committed to using content marketing Although content marketing has integrated with digital marketing nowadays, it’s not a new concept at all. Whether in the form of text, presentations,…

  • photo of a laptop, notebook, pen, cellphone, and cup of coffee on a wooden table for content marketing ideas.
    Blog,  Content Marketing,  Content Writing,  SEO

    Why Long-Form Written Content is Still Effective Today

    With the advent of video, podcasts, and innovative technology, it may seem like marketing is ready to move away from its traditional roots. For example, a recent report from Oberlo states that as many as 87% of marketers use video as a marketing tool. Many businesses are also employing the use of podcasts and even virtual reality to achieve the most of their marketing efforts. Written content, especially long-form, appears to be a thing of the past. However, during a marketing presentation in Oslo, Norway, renowned marketer Ann Handley mentions the continued relevance of written, long-form content. One of the key takeaways she mentions during her presentation include the amount…

  • Photo of a person typing on a laptop to write content.
    Blog,  Content Marketing

    How to Eliminate Noise in Your Blog Content

    Communication is a key part of the human experience. In its most basic model, communication typically involves a person or entity encoding and sending a message to a receiver, who must then decode it. Whether you’re texting friends, posting on social media or ordering food from a drive-thru, there’s always a constant flow of communication that guides us through our daily activities. Unfortunately, today’s world is incredibly fast paced. It can be easy to lose focus and allow noise to interrupt the rhythm of daily communication. When it comes to blog content, this can be tricky—there must be an intent behind each post that resonates with your target audience. To…