• a white desktop computer and keyboard with an orange and white book titled "Brand Identity" sitting on a white table.
    Brand Awareness,  Branding

    What Are the 4 Types of Brand Judgements?

    When you think of a well-established brand like Coca-Cola, what’s the first word or thought that comes to your head? Is it a bottle of its famous soda? The color red? Their overall brand value and marketing messages? Well, regardless of what appears in your head, these thoughts and images are likely based on past experiences with the brand itself. Perhaps you’ve drunk Coca-Cola soda at a party or watched one of their commercials on TV at some point in the past. These experiences allow you to generate opinions and evaluations about a brand by piecing together its performance and imagery associations. In the marketing world, this is known as…

  • a person using a tablet with glasses and plants around it on a white table.
    Blog,  Brand Awareness,  Branding

    3 Ways Effective Content Builds Brand Equity

    Whether you like it or not, content marketing has significantly evolved since the advent of the digital age. Gone are the days of relying on the printing press and other traditional means to incorporate brand content. In today’s world, digital tools and platforms dominate the marketing sphere, especially when it comes to content creation. However, while this makes it easier for marketers to create and distribute a brand’s content to their target audience, it also presents a unique challenge. According to Hubspot, around 70% of marketers are currently utilizing content marketing tactics. In the case of content distribution, another study from SEMRush notes that 94% of marketers are using social…

  • picture of sticky notes over a content map to measure brand health.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    3 Great Ways to Measure and Track Your Brand’s Health

    Measuring and tracking your brand’s health regularly helps ensure that your marketing efforts are successful. In essence, it’s a way of gaining a clearer insight into your brand’s strengths and weaknesses so you can work on making improvements. For instance, you can easily pinpoint any factors that are negatively impacting your brand by tracking and analyzing specific metrics. If you track factors that are positively impacting your brand, you can then evaluate ways to continue it. Now, measuring and tracking your brand’s health involves a comprehensive process that collects and organizes data. Following this process can help you effectively gather relevant data so that you obtain a full understanding of…