brand storytelling - Caroline Lozano
  • A man types away at his computer for marketing purposes.
    Blog,  Digital Marketing,  Social Media Marketing

    How To Create Engaging Facebook Ads

    To say Facebook is one of the top social media platforms today is an understatement. Currently, Facebook has 2.91 million active users worldwide—and it’s still projected to grow. This presents a number of advertising opportunities for your brand. However, in order to obtain results and reach your respective objectives, you need to be clever in how you produce your Facebook Ads. Just sending out an ad and hoping something sticks won’t help in the long run. One of the key things to consider in Facebook advertising is targeting. All aspects of your Facebook ad copy and design-wise should be created with your audience in mind. Through Facebook’s advertising features, you…

  • Laptops, headphones, phones, and other marketing materials lay on a wooden table.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    How to Integrate Brand Storytelling in Your Social Media Strategy

    As a marketer, you already know how important storytelling is to your brand and overall marketing efforts. Through effective storytelling, you can achieve various objectives that you may be trying to accomplish in your marketing strategies, such as brand awareness or lead generation. Implementing your storytelling efforts through social media platforms is a great way to tell your brand’s story to your target audience. If done correctly, you can increase brand awareness, consumer reach, and build relationships with target consumers. Now, brand storytelling can be tricky to incorporate into your social media marketing strategy. Consumers are aware now more than ever of the promotional and marketing tactics that brands use…

  • a notebook and pen sitting on top of a wooden table.
    Blog,  Brand Awareness,  Branding

    3 Reasons Why Storytelling Is Important for Your Brand

    When it comes to your favorite brand, what is the first thing you notice that makes them stand out? Is it their logo, taglines, or another visual element? Is it the way they engage with you or provide solutions to your problems? Whatever the case may be, there’s one key element that allows your favorite brand to make an impact: storytelling. Through powerful storytelling efforts, a brand is able to sway and influence its consumer’s behavior in a way that makes a mark. In a world where 69% of younger generations believe ads and other marketing efforts are disruptive, storytelling can be the key factor that can make or break…