Brand positioning - Caroline Lozano
  • picture of sticky notes over a content map to measure brand health.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    3 Great Ways to Measure and Track Your Brand’s Health

    Measuring and tracking your brand’s health regularly helps ensure that your marketing efforts are successful. In essence, it’s a way of gaining a clearer insight into your brand’s strengths and weaknesses so you can work on making improvements. For instance, you can easily pinpoint any factors that are negatively impacting your brand by tracking and analyzing specific metrics. If you track factors that are positively impacting your brand, you can then evaluate ways to continue it. Now, measuring and tracking your brand’s health involves a comprehensive process that collects and organizes data. Following this process can help you effectively gather relevant data so that you obtain a full understanding of…

  • picture of computer, keyboard, and brand identity notebook for planning brand positioning.
    Blog,  Brand Awareness,  Branding,  Consumer Behavior,  Marketing Strategic Planning

    5 Ways to Strengthen Your Brand Positioning in A Market

    Branding is a word that’s commonly used in marketing circles. Like all marketing terms, branding is one of the most important concepts to learn and refine so that companies can establish a strong personality that their target consumers can identify with. Although branding is an essential part of marketing, there’s another term that’s equally as valuable: positioning. According to Chron, brand positioning involves claiming a position in a market or a reputation for a specific product, service, or company. In essence, it’s the way a brand stands out against its competition, which allows consumers to make informed decisions about different brands offering the same products or services. Some of the…