brand loyalty - Caroline Lozano
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    Blog,  Branding

    How Brand Loyalty Has Evolved in Content Marketing

    Brand loyalty hasn’t been the same since the dawn of the Internet age. In the past, brand loyalty was something that many companies hoped for through traditional marketing means, such as catchy TV commercials and billboard advertisements. These efforts mostly relied on placing promotional materials in front of consumers and hoping something would stick. Unfortunately, marketing in this format didn’t (and still doesn’t) provide a lot of useful data about consumers. It also doesn’t help marketers generate and measure brand loyalty in a reliable way. In today’s world, using these marketing efforts to build brand loyalty is a thing of the past, especially with the rise in digital usage. For…