Measuring and tracking your brand’s health regularly helps ensure that your marketing efforts are successful. In essence, it’s a way of gaining a clearer insight into your brand’s strengths and weaknesses so you can work on making improvements. For instance, you can easily pinpoint any factors that are negatively impacting your brand by tracking and analyzing specific metrics. If you track factors that are positively impacting your brand, you can then evaluate ways to continue it. Now, measuring and tracking your brand’s health involves a comprehensive process that collects and organizes data. Following this process can help you effectively gather relevant data so that you obtain a full understanding of…