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Slogans vs. Taglines: What’s the Difference and Why Do They Matter?
Most companies use attention-grabbing taglines and slogans to communicate important messages about their brand and/or campaigns. Some of these slogans and taglines have been effective in driving brand awareness and loyalty, leading to an increase in value. Having memorable taglines and slogans are key factors in the success of a brand—as marketers, we want consumers to remember our brand. While your logo and brand may be unique and unforgettable, it’s not complete without a tagline and slogan. When you combine your brand elements, you can deliver a powerful message that tells consumers about your brand. Now, it’s important to remember that taglines and slogans are completely different from each other.…
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3 Ways Effective Content Builds Brand Equity
Whether you like it or not, content marketing has significantly evolved since the advent of the digital age. Gone are the days of relying on the printing press and other traditional means to incorporate brand content. In today’s world, digital tools and platforms dominate the marketing sphere, especially when it comes to content creation. However, while this makes it easier for marketers to create and distribute a brand’s content to their target audience, it also presents a unique challenge. According to Hubspot, around 70% of marketers are currently utilizing content marketing tactics. In the case of content distribution, another study from SEMRush notes that 94% of marketers are using social…
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3 Great Ways to Measure and Track Your Brand’s Health
Measuring and tracking your brand’s health regularly helps ensure that your marketing efforts are successful. In essence, it’s a way of gaining a clearer insight into your brand’s strengths and weaknesses so you can work on making improvements. For instance, you can easily pinpoint any factors that are negatively impacting your brand by tracking and analyzing specific metrics. If you track factors that are positively impacting your brand, you can then evaluate ways to continue it. Now, measuring and tracking your brand’s health involves a comprehensive process that collects and organizes data. Following this process can help you effectively gather relevant data so that you obtain a full understanding of…
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5 Ways to Strengthen Your Brand Positioning in A Market
Branding is a word that’s commonly used in marketing circles. Like all marketing terms, branding is one of the most important concepts to learn and refine so that companies can establish a strong personality that their target consumers can identify with. Although branding is an essential part of marketing, there’s another term that’s equally as valuable: positioning. According to Chron, brand positioning involves claiming a position in a market or a reputation for a specific product, service, or company. In essence, it’s the way a brand stands out against its competition, which allows consumers to make informed decisions about different brands offering the same products or services. Some of the…
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Crowdculture and Its Impact On Branding Today
One of the most popular outcomes of technological innovations in the last few years is social media. Through social media, millions of users across the world can share their thoughts and opinions on a particular product, service, or topic. Social media has had a heavy impact on how companies develop their branded content. Suddenly, large established brands like Red Bull and McDonald’s, which held power with consumers in previous decades, are barely generating any interest with their content—at least when compared to Internet favorites like the YouTube gamer Pewdiepie. In fact, as Douglas Holt mentions in his article, “Branding in the Age of Social Media”, the famed energy drink brand…
