• a hashtag of Nike's "Just Do It" slogan on a black background.
    Blog,  Brand Awareness,  Branding

    Slogans vs. Taglines: What’s the Difference and Why Do They Matter?

    Most companies use attention-grabbing taglines and slogans to communicate important messages about their brand and/or campaigns. Some of these slogans and taglines have been effective in driving brand awareness and loyalty, leading to an increase in value. Having memorable taglines and slogans are key factors in the success of a brand—as marketers, we want consumers to remember our brand. While your logo and brand may be unique and unforgettable, it’s not complete without a tagline and slogan. When you combine your brand elements, you can deliver a powerful message that tells consumers about your brand. Now, it’s important to remember that taglines and slogans are completely different from each other.…

  • a person using a tablet with glasses and plants around it on a white table.
    Blog,  Brand Awareness,  Branding

    3 Ways Effective Content Builds Brand Equity

    Whether you like it or not, content marketing has significantly evolved since the advent of the digital age. Gone are the days of relying on the printing press and other traditional means to incorporate brand content. In today’s world, digital tools and platforms dominate the marketing sphere, especially when it comes to content creation. However, while this makes it easier for marketers to create and distribute a brand’s content to their target audience, it also presents a unique challenge. According to Hubspot, around 70% of marketers are currently utilizing content marketing tactics. In the case of content distribution, another study from SEMRush notes that 94% of marketers are using social…

  • glass jar spilling out coins on the floor.
    Blog,  Digital Marketing,  Pricing

    How Digital Marketing Influences Price Elasticity

    Since the rise of the Internet, digital marketing has grown to be a reliable form of reaching consumers, expanding a brand’s message, and facilitating the data analysis process. Beyond social platforms and brand awareness, digital marketing also has a knack for influencing an important aspect of business: price elasticity. While the term can sound a bit strange to some, price elasticity is critical in helping marketers and business owners determine optimal pricing strategies for products and services. With more than 4.66 billion users on the Internet around the world, digital marketing efforts have definitely worked their magic in changing certain consumer behaviors, particularly in how they fulfill their needs based…

  • side profile of a phone and laptop on a desk.
    Blog,  Digital Marketing

    3 Ways AI is Changing Digital Marketing

    With the advent of smartphones and tablets, it’s safe to say that technology has evolved in the last couple of years. These advancements have vastly transformed various aspects of our lives, particularly in the way we communicate with each other. In the marketing world, technology’s influence has left a sizable imprint as most, if not all, marketing efforts are being performed on a digital platform. Like marketing, technology is constantly changing to further improve different processes and assist humanity with everyday tasks. One of the newest technology trends is artificial intelligence or AI. While the term “AI” often brings up images of talking androids in sci-fi movies, the truth is…

  • scrabble letters spelling the word "influencer" on a white background.
    Blog,  Influencer

    How to Pick the Right Influencer for Your Marketing Campaign

    Whether you’re on Instagram, Facebook, or YouTube, chances are you’ve come across a sponsored post or recommended account from a so-called “influencer.” Influencers have become one of the biggest trends of digital marketing, owing much of its success to the popularity of social media and blogging, especially Instagram. According to BigCommerce, Instagram stands as the #1 most important social media channel for marketers, even more so than Facebook and YouTube. With more marketers opting to use influencers for their campaigns, it’s important to consider the best practices in choosing a great influencer that can help meet key objectives. It isn’t enough to just pick out a random individual with a…

  • laptop and computer screen on a wooden desktop.
    Blog,  Call to actions

    The Importance of Effective CTAs for Your Website

    As a marketer, you’ve probably heard about how essential call-to-actions (CTAs) are for your text ads, landing pages, and other marketing materials. CTAs are the one element that can boost conversions by guiding potential customers to the next course of action you want them to take. One of the best things about CTAs is that they can be implemented in just about any marketing material and garner results. For instance, according to AdRoll, adding CTAs on your Facebook page can increase CTR rates by about 285%. In a sense, CTAs are a secret ingredient to effective marketing that allows you to achieve your key objectives, whether it’s increasing sales or…

  • smart phone with the Google app icon on the screen.
    Blog,  Google Ads

    How to Create Engaging Text Ads for Google Search

    Although video and social media ad campaigns have seemingly taken over the digital space, you shouldn’t throw away the practice of producing text ads just yet. Text ads still hold a lot of power in helping you reach your marketing objectives, whether it’s increasing brand awareness or getting your client’s products or services in front of customers. Countless marketers leverage text ads using the best Google Ads practices for their marketing campaigns. In fact, according to a report from Tech Jury, around 78% of marketers use Google Ads (and social media) to reach customers through their ad campaigns. Now, while knowing the ins and outs of how Google Ads works…

  • A hand holding a cell phone with an influencer's Instagram feed on the screen.
    Blog,  Influencer,  Social Media Marketing

    Using Influencers for Your Digital Strategy: The Pros and Cons

    Kylie Jenner. Andrea Russett. Mr. Pokee. What do these names have in common? One word: influencer. If you’ve hung around social media or the digital marketing world long enough, you’ve likely heard of influencers and the rising phenomenon of influencer marketing. Whether it’s Instagram, Facebook, or another social platform, influencers are individuals that have amassed a reputable following of dedicated fans—and many of these individuals aren’t even celebrity-famous! Because of the large following that most influencers have amassed in their respective platforms, influencer marketing has become an attractive method for marketers to reach their overall objectives. Some of the ways influencer marketing can help a brand includes increasing brand reach…

  • people working laptops and other data tools on a wooden table.
    Blog,  Data visualization

    3 Useful Tips for A Good Data Presentation

    Collecting and analyzing data is a great way to help marketers (and business owners) make informed decisions. Whether it’s big data or analytics, there is a myriad of ways you can gather insightful information that can allow you to gain a competitive advantage. However, it isn’t enough to just organize your data onto a presentation software and showcase it to your intended audience. Your audience needs to understand what’s going on—the bigger picture your data is trying to express. It doesn’t matter what type of data presentation or data visualization tool you use; the rules apply for all. Without an effective data presentation, your hard work becomes stale, transforming into…

  • A laptop with infographics on the screen, jar of water, and notebook with pen on a desk.
    Blog,  Social Media Marketing

    How Good Infographics Tell A Compelling Story

    Whether you’re posting on social media or providing audiences with valuable information, infographics are amazing tools to use for accurate and engaging communication. When done correctly, infographics are insightful and useful for audiences because of how quickly they can provide information with great visuals. A good infographic raises questions that interest your audience, especially if it’s visually pleasing to look at. It also tells a good story—a trait that is highly necessary to build brand awareness and recall among customers. Here are a few ways an exceptional infographic can tell a compelling story.   It engages audiences with headings. When you look at an infographic, one of the first elements…