• picture of a camera, Chanel perfume bottle, and smart phone with Instagram influencer on the screen.
    Blog,  Brand Awareness,  Consumer Behavior,  Content Marketing,  Influencer

    3 Ways Opinion Leaders Can Influence Consumer Behavior

    Learning and understanding consumer behavior is one of the most critical aspects of a marketing strategy. Marketers need to understand what influences a consumer to make purchasing decisions. Along with social and personal reasons, culture is an impactful factor that can push a person’s buying behavior. Some cultural factors can include reference groups, family, and social classes. With the rise in social media, opinion leaders also play a huge role in influencing how a consumer selects a product or service. You may have heard of influencers like the ones on social media platforms like Tik Tok or Instagram. It may not seem like it, but these individuals have a lot…

  • Photo of a person typing on a laptop to write content.
    Blog,  Content Marketing

    How to Eliminate Noise in Your Blog Content

    Communication is a key part of the human experience. In its most basic model, communication typically involves a person or entity encoding and sending a message to a receiver, who must then decode it. Whether you’re texting friends, posting on social media or ordering food from a drive-thru, there’s always a constant flow of communication that guides us through our daily activities. Unfortunately, today’s world is incredibly fast paced. It can be easy to lose focus and allow noise to interrupt the rhythm of daily communication. When it comes to blog content, this can be tricky—there must be an intent behind each post that resonates with your target audience. To…