Social Media Marketing
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Using Influencers for Your Digital Strategy: The Pros and Cons
Kylie Jenner. Andrea Russett. Mr. Pokee. What do these names have in common? One word: influencer. If you’ve hung around social media or the digital marketing world long enough, you’ve likely heard of influencers and the rising phenomenon of influencer marketing. Whether it’s Instagram, Facebook, or another social platform, influencers are individuals that have amassed a reputable following of dedicated fans—and many of these individuals aren’t even celebrity-famous! Because of the large following that most influencers have amassed in their respective platforms, influencer marketing has become an attractive method for marketers to reach their overall objectives. Some of the ways influencer marketing can help a brand includes increasing brand reach…
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How Good Infographics Tell A Compelling Story
Whether you’re posting on social media or providing audiences with valuable information, infographics are amazing tools to use for accurate and engaging communication. When done correctly, infographics are insightful and useful for audiences because of how quickly they can provide information with great visuals. A good infographic raises questions that interest your audience, especially if it’s visually pleasing to look at. It also tells a good story—a trait that is highly necessary to build brand awareness and recall among customers. Here are a few ways an exceptional infographic can tell a compelling story. It engages audiences with headings. When you look at an infographic, one of the first elements…
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3 Great Ways to Measure and Track Your Brand’s Health
Measuring and tracking your brand’s health regularly helps ensure that your marketing efforts are successful. In essence, it’s a way of gaining a clearer insight into your brand’s strengths and weaknesses so you can work on making improvements. For instance, you can easily pinpoint any factors that are negatively impacting your brand by tracking and analyzing specific metrics. If you track factors that are positively impacting your brand, you can then evaluate ways to continue it. Now, measuring and tracking your brand’s health involves a comprehensive process that collects and organizes data. Following this process can help you effectively gather relevant data so that you obtain a full understanding of…
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A Short but Sweet Guide to Content Marketing
The phrase “content marketing” is often thrown around in business circles to describe a new and innovative form of marketing that has achieved great results. Well, there’s no lie or exaggeration there. Content marketing has played a huge role in helping marketers and businesses increase organic traffic, gain new leads, and engage audiences. In fact, according to OptinMonster, at least 91% of B2B marketers utilize content marketing to reach and engage customers. Another study by PointVisible states that 60% of B2C are committed to using content marketing Although content marketing has integrated with digital marketing nowadays, it’s not a new concept at all. Whether in the form of text, presentations,…
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Crowdculture and Its Impact On Branding Today
One of the most popular outcomes of technological innovations in the last few years is social media. Through social media, millions of users across the world can share their thoughts and opinions on a particular product, service, or topic. Social media has had a heavy impact on how companies develop their branded content. Suddenly, large established brands like Red Bull and McDonald’s, which held power with consumers in previous decades, are barely generating any interest with their content—at least when compared to Internet favorites like the YouTube gamer Pewdiepie. In fact, as Douglas Holt mentions in his article, “Branding in the Age of Social Media”, the famed energy drink brand…
