SEO
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3 Online Promotion Techniques to Help Grow Your Business
Adding online promotional techniques into your digital strategy can help you achieve several key objectives, including business growth. Whether it’s email marketing, social media, or blogging, these digital techniques are the fuel behind most modern-day marketing campaigns that have allowed businesses to accomplish massive feats. Of course, you can’t just add any type of online technique and hope it sticks. To have a successful marketing campaign with business growth in mind, you need to find the right balance of different digital tools that align best with your marketing goals. That way you can reach the right target audience at the right time and place—usually when they’re reading, searching, or shopping…
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3 Reasons Why Every Marketer Should Have a Blog
One of the most challenging aspects of marketing is consistently keeping up with industry trends, engaging topics, and emerging platforms. Sometimes, you’ll have to deal with all of these tasks all at once! Every year, there’s always a new platform or tool that offers huge potential in helping marketers achieve their objectives. For example, according to Oberlo, the popular social media platform, TikTok was launched back in 2016 and has now amassed over 689 million active users worldwide. Depending on the type of customers you or your client are targeting, you need to ensure that you’re staying on top of any possible advancements happening within the industry. Along with this,…
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3 Important Metrics to Measure Your Content Marketing Efforts
After you’ve planned out and executed your content strategy, there’s one crucial step that needs to be performed next: analytics. Analytics is a marketing practice that you can’t ignore or skimp on. You need to understand how your content is performing to know what parts of your strategy are working (and what isn’t). In a recent report, SEMrush stated that 84% of businesses have a content marketing strategy, but only 11% evaluate their strategy as excellent. It’s not enough to create and execute a content strategy—you need to measure and understand its results as well. By tracking and analyzing your content’s performance, you’ll gain clear insights into your content’s efficiency, and adjust…
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Why Long-Form Written Content is Still Effective Today
With the advent of video, podcasts, and innovative technology, it may seem like marketing is ready to move away from its traditional roots. For example, a recent report from Oberlo states that as many as 87% of marketers use video as a marketing tool. Many businesses are also employing the use of podcasts and even virtual reality to achieve the most of their marketing efforts. Written content, especially long-form, appears to be a thing of the past. However, during a marketing presentation in Oslo, Norway, renowned marketer Ann Handley mentions the continued relevance of written, long-form content. One of the key takeaways she mentions during her presentation include the amount…
