• Google search engine website page on a laptop screen.
    Blog,  Google Ads,  Marketing Budget

    3 Google Ads Challenges That Marketers Face When Creating Ads

    Google Ads is a tricky beast to tackle, especially if it’s your first time using the tool to create ads. However, it’s not impossible to master. As marketers, it’s important to overcome the typical challenges that come with Google Ads. While there are numerous advertising platforms and methods that you can use, Google Ads provides various benefits that the others don’t. This includes higher reach, full campaign control, and quick results. By confronting common Google Ads challenges and using them to benefit your campaign goals, you open the doors to helping you or your client’s brand grow and succeed within a market. Of course, the trick is knowing what challenges…

  • photo of someone holding a calculator over a documents to calculate marketing budget.
    Blog,  Branding,  Marketing Budget,  Marketing Strategic Planning

    3 Factors That Affect Budget Decisions in a Marketing Plan

    Developing a marketing plan is no easy work. There’s lots of research and inquiries that must be addressed before any strategy is executed. Once you have collected all of your data, developed an effective strategy, and have chosen effective distribution channels, your work is not over. The next step is to consider your budget. That means taking out a pen and outlining how much each marketing effort in your strategy will cost. You will also need to combine your budget with a realistic timeline in which you will execute these efforts. This may sound like extra work but it’s worth investing your time. It’s also important to know the factors…