Digital Marketing - Caroline Lozano
  • A phone with a screen of social media apps like Snapchat, Whatsapp, Instagram, and YouTube on display.
    Blog,  Digital Marketing,  Social Media Marketing

    How to Use Social Media Listening to Enhance your Content Strategy

    Content is a word that’s often thrown around in marketing circles. On social media platforms like Instagram and Facebook, you’ll find a handful of users calling themselves expert content creators or marketers. They’re so prevalent that you may think that generating content is as easy as baking a pie. However, like baking a pie, content marketing has certain “ingredients” that help enhance its effectiveness. A so-called content creator or marketer can’t just rely on their impeccable editing, design, or writing skills for effective content. Instead, marketers need to implement key tactics that allow their content to resonate with target audiences. One way to enhance your brand’s content strategy is by…

  • A phone displaying social media apps like Facebook, Instagram, and Twitter sits on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    Dove’s 2017 Real Beauty Campaign: Why It Crashed and Burned

    Although it may look easy on the outside, social media campaigns can be tricky to produce and distribute. Not only do you have to focus on the copy and visual elements of your social media ads and other promotional material, but you also have to ensure that it meets the expectations of your target audience. Sometimes, it’s easy to make one wrong step in your campaign efforts, causing it to flop…hard. Unfortunately, that’s the case with many social media marketing campaigns on a regular basis. Despite being used by 83% of marketers for their content marketing efforts, most social media campaigns fail to make that necessary impact on their target…

  • An iPhone with a screen of social media apps lays on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    3 Ways to Nurture A Strong Community on Social Media

    Whether you’re using Facebook, Instagram, Pinterest, or Twitter, building a community is key to long-term success. There’s a reason why social media has “social” at the beginning of its title. These platforms are fertile ground for engaging with customers and fostering strong relationships with them. Therefore, it’s imperative that you, as a marketer, take great advantage of the tools and features within each respective social media platform so that your brand is able to nurture a strong brand community. By exchanging interesting topics, answering questions, and bringing your target audience together through engaging content, you’ll be able to make the most of your marketing efforts. Here are 3 effective ways…

  • A man types away at his computer for marketing purposes.
    Blog,  Digital Marketing,  Social Media Marketing

    How To Create Engaging Facebook Ads

    To say Facebook is one of the top social media platforms today is an understatement. Currently, Facebook has 2.91 million active users worldwide—and it’s still projected to grow. This presents a number of advertising opportunities for your brand. However, in order to obtain results and reach your respective objectives, you need to be clever in how you produce your Facebook Ads. Just sending out an ad and hoping something sticks won’t help in the long run. One of the key things to consider in Facebook advertising is targeting. All aspects of your Facebook ad copy and design-wise should be created with your audience in mind. Through Facebook’s advertising features, you…

  • A woman writes on a sheet of paper while working on a marketing project on her laptop.
    Blog,  Digital Marketing

    3 Ways that Traditional and Digital Media Can Be Used Together

    I know I’ve said it before, but I’ll say it again—the digital revolution has taken the marketing world by storm. From digital analytics to social media, digital devices, trends, and tools are everywhere you look. And there’s a reason why: it just works better! Digital media allows marketers to reach their target audiences efficiently, make changes in their campaigns, and measure performance on a set time period. Having this information allows you to develop, run, and measure each of your campaigns to ensure they meet your desired objectives. In fact, according to WPForms, inbound marketing (which utilizes digital media) performs better than outbound marketing (which uses traditional media), with companies…

  • A person looks at their phone while typing on a laptop for marketing work.
    Blog,  Content Marketing,  Digital Marketing

    3 Issues You Might Face When Developing Your Content Strategy

    Content strategy is the key foundation of content marketing. It is the process of how you will manage your content to engage your target audience and reach your objectives. Without an effective content strategy, your content marketing efforts will lack a central foundation, especially when it comes to repurposing your content for your marketing channels. Remember that the purpose behind your content strategy is to get your brand’s message to the right customer at the right time. By developing a content strategy, you will be able to define your goals, objectives, and priorities for all aspects of your content marketing. Of course, creating a content strategy isn’t a walk in…

  • A phone, watch, and laptop sits on top of a white table.
    Blog,  Digital Marketing

    Personalization and Why It Matters in Digital Marketing

    Personalization is a highly effective tool that enhances digital marketing campaigns in many ways. And there’s no secret reason why. According to Segment, as many as 71% of customers feel frustrated when their shopping experience is irrelevant or distanced. In a similar study, SmarterHQ found that 70% of millennials hate it when emails they receive from brands are impersonal or not tailored to their needs. Now, more than ever, consumers are expecting a heightened level of personalization, especially since they’re surrounded by it every single day. In fact, customers don’t just expect it—they value it and that’s reflected in many companies that use personalization in their digital marketing efforts.  …

  • A person checks off an item from their checklist.
    Blog,  Digital Marketing,  Marketing Strategic Planning

    3 Reasons Why You Should Track Your Strategic Planning Process

    Strategic marketing planning is a complicated yet necessary part of every business. Without a solid strategic marketing plan and strategy, you run the risk of increasing the costs of your marketing spending and losing sight of your objectives. Unfortunately, many businesses operate without a clear strategic plan outlining their marketing tactics’ direction and objectives. In a surprising report, OnStrategy found that 86% of business owners and marketing managers spend no more than one hour (or less) per month discussing their marketing strategies. Considering that many businesses fail due to a lack of direction, it’s crucial you avoid making mistakes by paying attention to your strategic planning process. Whether you’re a…

  • A coffee cup, pen, headphones, notebook, and laptop are gathered together on a wooden table.
    Blog,  Digital Marketing

    Digital Media vs Traditional Media: What’s the Difference?

    Before the advent of digital media, traditional media was the only way for companies to reach their target audiences and get their marketing messages across. Nowadays, digital media has introduced a wide variety of effective creative methods to achieve marketing objectives. From social media to blogs, digital media has expanded to provide marketers with a myriad of choices to connect with their target audience, build customer relationships, and fuel conversions. According to Statista, digital media is experiencing rapid growth in various markets, with the United States leading as the biggest market. As such, it’s obvious that digital media isn’t going away any time soon. Now, before you start strategizing, it’s…

  • A smart phone laying side up on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    3 Reasons Why Likes and Comments Don’t Matter in Social Media Marketing

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand too—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…