• people working laptops and other data tools on a wooden table.
    Blog,  Data visualization

    3 Useful Tips for A Good Data Presentation

    Collecting and analyzing data is a great way to help marketers (and business owners) make informed decisions. Whether it’s big data or analytics, there is a myriad of ways you can gather insightful information that can allow you to gain a competitive advantage. However, it isn’t enough to just organize your data onto a presentation software and showcase it to your intended audience. Your audience needs to understand what’s going on—the bigger picture your data is trying to express. It doesn’t matter what type of data presentation or data visualization tool you use; the rules apply for all. Without an effective data presentation, your hard work becomes stale, transforming into…

  • picture of someone looking over data visualization of charts and graphs to measure marketing efforts.
    Blog,  Data visualization

    How to Use Data Visualization for Your Marketing

    Presenting your data is an important part of the marketing process. As marketers, we often need to analyze and present data to others in a manner that’s understandable. In fact, as many as 76% of marketing leaders make their decisions based on data analytics. We may use data to create content, analyze possible industry trends, or provide proof for an argument. By choosing the right data visualization (or dataviz), we can communicate our findings effectively so that it drives home the point we want to make. Here are a few ways you can use effective data visualization to engage your target audiences.   Consider your goals. According to Scott Berinato’s…