Collecting and analyzing data is a great way to help marketers (and business owners) make informed decisions. Whether it’s big data or analytics, there is a myriad of ways you can gather insightful information that can allow you to gain a competitive advantage. However, it isn’t enough to just organize your data onto a presentation software and showcase it to your intended audience. Your audience needs to understand what’s going on—the bigger picture your data is trying to express. It doesn’t matter what type of data presentation or data visualization tool you use; the rules apply for all. Without an effective data presentation, your hard work becomes stale, transforming into…