• a woman with a document on her desk that says "what is brand strategy?"
    Blog,  Branding,  Content Marketing,  Digital Marketing

    Brand Strategy Challenges and How Content Marketing Can Help Overcome it

    In this day and age, content marketing is used everywhere. Whether it’s to increase brand awareness or generate engagement, content marketing has been a key factor in the success of marketing strategies and the achievement of various objectives. It’s no secret why—-content marketing is largely utilized within the digital landscape. And as you may have guessed, most consumers frequent the digital space at a rising rate. In fact, according to Pew Research, 26% of adults in the United States are constantly online on a regular basis. Taking advantage of content marketing is an intelligent tactic for marketers to implement into their brand marketing strategy. Unfortunately (or perhaps fortunately for opportunists),…

  • a person working on their laptop computer and reviewing marketing analytics on the screen.
    Blog,  Content Marketing,  Digital Marketing

    Reach vs. Impressions: What’s the Difference and Why They Matter

    When you’re running a campaign in the digital space, there are several key metrics you’ll need to observe to determine its overall success. For instance, according to Business of Metrics, three of the most important metrics to measure an advertisement’s performance are click-through rate, traffic source, and conversion rate. Whether you’re managing a social media or content marketing campaign, you’ll likely come across two types of metrics: reach and impressions. Reach and impressions are often misunderstood and even mistaken for one another. Although they’re typically grouped together in reports, the truth is that each metric has its own significant definition and importance for a campaign. Learning what makes them different and…

  • man typing on a keyboard with a computer screen.
    Blog,  Content Marketing,  Content Writing

    Why Quality Content Matters in Digital Marketing

    Due to the rise of the Internet, social media, and technology, digital marketing has become a critical tool for marketers to use in building long-lasting relationships with consumers and increasing brand equity. Through digital marketing efforts like SEO, email marketing, or social media, marketers have the keys to unlock different facets of their consumer’s needs, allowing them to provide these individuals with the right message at the right time. Now, regardless of the type of marketing effort in focus, one key factor that should never be overlooked or underestimated is content. Content is the core of all digital marketing efforts, and marketers should strive to generate quality content that engages…

  • a woman in pink jeans writing a blog on laptop while holding a cup of espresso.
    Blog,  Content Marketing,  Content Writing,  SEO

    3 Reasons Why Every Marketer Should Have a Blog

    One of the most challenging aspects of marketing is consistently keeping up with industry trends, engaging topics, and emerging platforms. Sometimes, you’ll have to deal with all of these tasks all at once! Every year, there’s always a new platform or tool that offers huge potential in helping marketers achieve their objectives. For example, according to Oberlo, the popular social media platform, TikTok was launched back in 2016 and has now amassed over 689 million active users worldwide. Depending on the type of customers you or your client are targeting, you need to ensure that you’re staying on top of any possible advancements happening within the industry. Along with this,…

  • a person working on a Mac computer with their personal website on screen.
    Blog,  Brand Awareness,  Branding,  Content Marketing,  Content Writing

    5 Tips for Creating Your First Website

    Whether you’re building a personal brand or helping a client with their marketing efforts, having a website can help you reach your set objectives in several ways. With a website, you can reach your target audience through a digital space. You can also define your brand to potential customers and develop brand awareness, which can generate leads. Creating a website sounds complicated, and in many ways, it is! There’s a lot of tricks and techniques that must go into place so that your website is successful. However, before you start thinking about these little details, it’s important to get started. Here are a few tips that can guide you in…

  • a laptop with marketing analytics displayed on the screen.
    Blog,  Content Marketing,  Content Writing,  Marketing Strategic Planning,  SEO

    3 Important Metrics to Measure Your Content Marketing Efforts

    After you’ve planned out and executed your content strategy, there’s one crucial step that needs to be performed next: analytics. Analytics is a marketing practice that you can’t ignore or skimp on. You need to understand how your content is performing to know what parts of your strategy are working (and what isn’t). In a recent report, SEMrush stated that 84% of businesses have a content marketing strategy, but only 11% evaluate their strategy as excellent. It’s not enough to create and execute a content strategy—you need to measure and understand its results as well. By tracking and analyzing your content’s performance, you’ll gain clear insights into your content’s efficiency, and adjust…

  • picture of video equipment such as camera, tablet and android phone to prepare and create video content.
    Blog,  Content Marketing,  Video

    A Guide to Creating an Effective Video for Your Marketing Efforts

    There’s no doubt that video is a highly powerful tool to use for marketing efforts. According to a report by Mention, videos account for 80% of all consumer internet traffic in 2019. This presents several opportunities for marketers to leverage on. In most cases, video content captures the attention of viewers, allowing for the flow of communication between a business and its target audience. Videos can teach audiences about a brand, their product or service offerings, and what values they represent. If done right, videos can win over those potential customers—a primary goal for many marketers. Of course, like any other piece of content, creating a video that’s worth watching…

  • picture of a laptop, notebook, and coffee cup set up for a day of content marketing planning.
    Blog,  Brand Awareness,  Content Marketing,  Social Media Marketing

    A Short but Sweet Guide to Content Marketing

    The phrase “content marketing” is often thrown around in business circles to describe a new and innovative form of marketing that has achieved great results. Well, there’s no lie or exaggeration there. Content marketing has played a huge role in helping marketers and businesses increase organic traffic, gain new leads, and engage audiences. In fact, according to OptinMonster, at least 91% of B2B marketers utilize content marketing to reach and engage customers. Another study by PointVisible states that 60% of B2C are committed to using content marketing Although content marketing has integrated with digital marketing nowadays, it’s not a new concept at all. Whether in the form of text, presentations,…

  • photo of a laptop, notebook, pen, cellphone, and cup of coffee on a wooden table for content marketing ideas.
    Blog,  Content Marketing,  Content Writing,  SEO

    Why Long-Form Written Content is Still Effective Today

    With the advent of video, podcasts, and innovative technology, it may seem like marketing is ready to move away from its traditional roots. For example, a recent report from Oberlo states that as many as 87% of marketers use video as a marketing tool. Many businesses are also employing the use of podcasts and even virtual reality to achieve the most of their marketing efforts. Written content, especially long-form, appears to be a thing of the past. However, during a marketing presentation in Oslo, Norway, renowned marketer Ann Handley mentions the continued relevance of written, long-form content. One of the key takeaways she mentions during her presentation include the amount…

  • picture of a camera, Chanel perfume bottle, and smart phone with Instagram influencer on the screen.
    Blog,  Brand Awareness,  Consumer Behavior,  Content Marketing,  Influencer

    3 Ways Opinion Leaders Can Influence Consumer Behavior

    Learning and understanding consumer behavior is one of the most critical aspects of a marketing strategy. Marketers need to understand what influences a consumer to make purchasing decisions. Along with social and personal reasons, culture is an impactful factor that can push a person’s buying behavior. Some cultural factors can include reference groups, family, and social classes. With the rise in social media, opinion leaders also play a huge role in influencing how a consumer selects a product or service. You may have heard of influencers like the ones on social media platforms like Tik Tok or Instagram. It may not seem like it, but these individuals have a lot…