• picture of computer, keyboard, and brand identity notebook for planning brand positioning.
    Blog,  Brand Awareness,  Branding,  Consumer Behavior,  Marketing Strategic Planning

    5 Ways to Strengthen Your Brand Positioning in A Market

    Branding is a word that’s commonly used in marketing circles. Like all marketing terms, branding is one of the most important concepts to learn and refine so that companies can establish a strong personality that their target consumers can identify with. Although branding is an essential part of marketing, there’s another term that’s equally as valuable: positioning. According to Chron, brand positioning involves claiming a position in a market or a reputation for a specific product, service, or company. In essence, it’s the way a brand stands out against its competition, which allows consumers to make informed decisions about different brands offering the same products or services. Some of the…

  • picture of a camera, Chanel perfume bottle, and smart phone with Instagram influencer on the screen.
    Blog,  Brand Awareness,  Consumer Behavior,  Content Marketing,  Influencer

    3 Ways Opinion Leaders Can Influence Consumer Behavior

    Learning and understanding consumer behavior is one of the most critical aspects of a marketing strategy. Marketers need to understand what influences a consumer to make purchasing decisions. Along with social and personal reasons, culture is an impactful factor that can push a person’s buying behavior. Some cultural factors can include reference groups, family, and social classes. With the rise in social media, opinion leaders also play a huge role in influencing how a consumer selects a product or service. You may have heard of influencers like the ones on social media platforms like Tik Tok or Instagram. It may not seem like it, but these individuals have a lot…