Blog - Caroline Lozano - Page 5
  • photo of a laptop, notebook, pen, cellphone, and cup of coffee on a wooden table for content marketing ideas.
    Blog,  Content Marketing,  Content Writing,  SEO

    Why Long-Form Written Content is Still Effective Today

    With the advent of video, podcasts, and innovative technology, it may seem like marketing is ready to move away from its traditional roots. For example, a recent report from Oberlo states that as many as 87% of marketers use video as a marketing tool. Many businesses are also employing the use of podcasts and even virtual reality to achieve the most of their marketing efforts. Written content, especially long-form, appears to be a thing of the past. However, during a marketing presentation in Oslo, Norway, renowned marketer Ann Handley mentions the continued relevance of written, long-form content. One of the key takeaways she mentions during her presentation include the amount…

  • picture of a a group of people researching and planning for marketing SWOT analysis as part of their marketing plan.
    Blog,  Marketing Strategic Planning,  SWOT Analysis

    How to Create a Strong SWOT Analysis For Strategic Planning

    Behind every great business is a strong marketing strategy. Most marketers take the time to thoroughly research every aspect of their company, including history, social media presence, and even competition. After research is done, there’s one important element that must be performed: analysis of your findings. For most business strategies, one of the most respected tools to use is a SWOT analysis. You can think of it as in-depth examination of your company’s strengths, weaknesses, opportunities, and threats. This internal and external evaluation of your business’s critical factors allows you to identify, revise, and sharpen your business strategy. Some of the ways you can build a strong SWOT analysis include:…

  • picture of a camera, Chanel perfume bottle, and smart phone with Instagram influencer on the screen.
    Blog,  Brand Awareness,  Consumer Behavior,  Content Marketing,  Influencer

    3 Ways Opinion Leaders Can Influence Consumer Behavior

    Learning and understanding consumer behavior is one of the most critical aspects of a marketing strategy. Marketers need to understand what influences a consumer to make purchasing decisions. Along with social and personal reasons, culture is an impactful factor that can push a person’s buying behavior. Some cultural factors can include reference groups, family, and social classes. With the rise in social media, opinion leaders also play a huge role in influencing how a consumer selects a product or service. You may have heard of influencers like the ones on social media platforms like Tik Tok or Instagram. It may not seem like it, but these individuals have a lot…

  • Photo of a person typing on a laptop to write content.
    Blog,  Content Marketing

    How to Eliminate Noise in Your Blog Content

    Communication is a key part of the human experience. In its most basic model, communication typically involves a person or entity encoding and sending a message to a receiver, who must then decode it. Whether you’re texting friends, posting on social media or ordering food from a drive-thru, there’s always a constant flow of communication that guides us through our daily activities. Unfortunately, today’s world is incredibly fast paced. It can be easy to lose focus and allow noise to interrupt the rhythm of daily communication. When it comes to blog content, this can be tricky—there must be an intent behind each post that resonates with your target audience. To…