• picture of a laptop, notebook, and coffee cup set up for a day of content marketing planning.
    Blog,  Brand Awareness,  Content Marketing,  Social Media Marketing

    A Short but Sweet Guide to Content Marketing

    The phrase “content marketing” is often thrown around in business circles to describe a new and innovative form of marketing that has achieved great results. Well, there’s no lie or exaggeration there. Content marketing has played a huge role in helping marketers and businesses increase organic traffic, gain new leads, and engage audiences. In fact, according to OptinMonster, at least 91% of B2B marketers utilize content marketing to reach and engage customers. Another study by PointVisible states that 60% of B2C are committed to using content marketing Although content marketing has integrated with digital marketing nowadays, it’s not a new concept at all. Whether in the form of text, presentations,…

  • picture of computer, keyboard, and brand identity notebook for planning brand positioning.
    Blog,  Brand Awareness,  Branding,  Consumer Behavior,  Marketing Strategic Planning

    5 Ways to Strengthen Your Brand Positioning in A Market

    Branding is a word that’s commonly used in marketing circles. Like all marketing terms, branding is one of the most important concepts to learn and refine so that companies can establish a strong personality that their target consumers can identify with. Although branding is an essential part of marketing, there’s another term that’s equally as valuable: positioning. According to Chron, brand positioning involves claiming a position in a market or a reputation for a specific product, service, or company. In essence, it’s the way a brand stands out against its competition, which allows consumers to make informed decisions about different brands offering the same products or services. Some of the…

  • picture of smart phone with main social media apps such as Instagram, Facebook, and Twitter.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    Crowdculture and Its Impact On Branding Today

    One of the most popular outcomes of technological innovations in the last few years is social media. Through social media, millions of users across the world can share their thoughts and opinions on a particular product, service, or topic. Social media has had a heavy impact on how companies develop their branded content. Suddenly, large established brands like Red Bull and McDonald’s, which held power with consumers in previous decades, are barely generating any interest with their content—at least when compared to Internet favorites like the YouTube gamer Pewdiepie. In fact, as Douglas Holt mentions in his article, “Branding in the Age of Social Media”, the famed energy drink brand…

  • photo of a laptop, notebook, pen, cellphone, and cup of coffee on a wooden table for content marketing ideas.
    Blog,  Content Marketing,  Content Writing,  SEO

    Why Long-Form Written Content is Still Effective Today

    With the advent of video, podcasts, and innovative technology, it may seem like marketing is ready to move away from its traditional roots. For example, a recent report from Oberlo states that as many as 87% of marketers use video as a marketing tool. Many businesses are also employing the use of podcasts and even virtual reality to achieve the most of their marketing efforts. Written content, especially long-form, appears to be a thing of the past. However, during a marketing presentation in Oslo, Norway, renowned marketer Ann Handley mentions the continued relevance of written, long-form content. One of the key takeaways she mentions during her presentation include the amount…

  • picture of a a group of people researching and planning for marketing SWOT analysis as part of their marketing plan.
    Blog,  Marketing Strategic Planning,  SWOT Analysis

    How to Create a Strong SWOT Analysis For Strategic Planning

    Behind every great business is a strong marketing strategy. Most marketers take the time to thoroughly research every aspect of their company, including history, social media presence, and even competition. After research is done, there’s one important element that must be performed: analysis of your findings. For most business strategies, one of the most respected tools to use is a SWOT analysis. You can think of it as in-depth examination of your company’s strengths, weaknesses, opportunities, and threats. This internal and external evaluation of your business’s critical factors allows you to identify, revise, and sharpen your business strategy. Some of the ways you can build a strong SWOT analysis include:…

  • picture of a camera, Chanel perfume bottle, and smart phone with Instagram influencer on the screen.
    Blog,  Brand Awareness,  Consumer Behavior,  Content Marketing,  Influencer

    3 Ways Opinion Leaders Can Influence Consumer Behavior

    Learning and understanding consumer behavior is one of the most critical aspects of a marketing strategy. Marketers need to understand what influences a consumer to make purchasing decisions. Along with social and personal reasons, culture is an impactful factor that can push a person’s buying behavior. Some cultural factors can include reference groups, family, and social classes. With the rise in social media, opinion leaders also play a huge role in influencing how a consumer selects a product or service. You may have heard of influencers like the ones on social media platforms like Tik Tok or Instagram. It may not seem like it, but these individuals have a lot…

  • Photo of a person typing on a laptop to write content.
    Blog,  Content Marketing

    How to Eliminate Noise in Your Blog Content

    Communication is a key part of the human experience. In its most basic model, communication typically involves a person or entity encoding and sending a message to a receiver, who must then decode it. Whether you’re texting friends, posting on social media or ordering food from a drive-thru, there’s always a constant flow of communication that guides us through our daily activities. Unfortunately, today’s world is incredibly fast paced. It can be easy to lose focus and allow noise to interrupt the rhythm of daily communication. When it comes to blog content, this can be tricky—there must be an intent behind each post that resonates with your target audience. To…