• A laptop with infographics on the screen, jar of water, and notebook with pen on a desk.
    Blog,  Social Media Marketing

    How Good Infographics Tell A Compelling Story

    Whether you’re posting on social media or providing audiences with valuable information, infographics are amazing tools to use for accurate and engaging communication. When done correctly, infographics are insightful and useful for audiences because of how quickly they can provide information with great visuals. A good infographic raises questions that interest your audience, especially if it’s visually pleasing to look at. It also tells a good story—a trait that is highly necessary to build brand awareness and recall among customers. Here are a few ways an exceptional infographic can tell a compelling story.   It engages audiences with headings. When you look at an infographic, one of the first elements…

  • sticky notes placed on a calendar for market research.
    Blog,  Marketing Research

    Statistical Significance and Why It Matters to Marketers

    Many marketers are constantly performing the collection and analysis of data. Whether it’s performing t-tests or correlation analysis, there are always important data that require a thorough examination to determine the results of a survey or another study method. During advanced data analysis, one metric that’s often overlooked by marketers is statistical significance. Statistical significance allows you to assess data by determining whether its results are meaningful or just an anomaly. When you examine statistical significance, you can prevent serious mistakes that you can risk your overall marketing efforts. In the marketing world, producing and evaluating the results you produce is the best way to make informed decisions for any…

  • Woman on her laptop performing a data analysis or data cleaning.
    Blog,  Data cleaning

    3 Types of Dirty Data to Beware

    The word “pollution” is often associated with the environment. Plastic bags, straws in the ocean—you get the drift. However, what many people don’t know is that pollution also exists in the business world. Yes, you heard that right. Since many businesses and firms are data-driven organizations, there’s a chance that data may become corrupted or obsolete. When data becomes insufficient, outdated, or inaccurate, it typically referred to as “dirty data”. Dirty data isn’t something you can just ignore. For many businesses, dirty data can lead to interruptions during regular business operations and pose countless other risks. As marketers, it’s important to identify the difference in dirty data that we may…

  • Woman choosing a response on a survey on a door.
    Blog,  Marketing Research,  Marketing Strategic Planning

    3 Tips for Writing A Captivating Survey

    Surveys are one of the best (and inexpensive) ways to gather data about your target customers. When done correctly, surveys can provide you with a broad set of useful data that allows you to move forward with your marketing objectives. Whether you want to know if your customers were satisfied with your services or find out the likelihood of them purchasing a product, surveys are able to supply you with what you need. Unfortunately, surveys are also vulnerable to non-response. This means respondents may not be too thrilled with providing you with answers. Some respondents may respond to a few questions, making the entire survey useless. Other respondents may refuse…

  • glasses, pen, and notebook on top of a desk.
    Blog,  Marketing Research,  Marketing Strategic Planning

    How to Create Effective Market Research Questions

    When it comes to market research, creating effective questions for customer interviews, focus groups, and other similar research formats can be challenging. As a marketer, you want to be able to ask the right questions that can garner the information that you want without overwhelming or misleading your interviewee. For instance, interview questions that encourage a particular response from your customers or try to undermine your competitors’ offerings can come off as disingenuous. These types of questions also prevent you from achieving your market research goals, which, in turn, halts your marketing efforts, whether it’s developing a strategy or helping a client launch a new product. So how do you…

  • laptops and papers on a desk with business people working over it for marketing research.
    Blog,  Marketing Research

    3 Reasons Why Market Research is Important for Marketers

    The importance of market research cannot be stated enough. When done correctly, market research can provide you with countless insights that allow you to make important decisions—whether it’s for your personal brand or your client’s business. Of course, for many marketers (and business owners), it’s easy to just delve into secondary research sources and derive your insights from there. You’d likely rather skim over market research and start diving into the action by marketing products or services right away. However, market research plays a big role in any business, regardless of its respective industry. In this blog, we’ll explore 3 reasons why market research is important to you as a…

  • a person working on a Mac computer with their personal website on screen.
    Blog,  Brand Awareness,  Branding,  Content Marketing,  Content Writing

    5 Tips for Creating Your First Website

    Whether you’re building a personal brand or helping a client with their marketing efforts, having a website can help you reach your set objectives in several ways. With a website, you can reach your target audience through a digital space. You can also define your brand to potential customers and develop brand awareness, which can generate leads. Creating a website sounds complicated, and in many ways, it is! There’s a lot of tricks and techniques that must go into place so that your website is successful. However, before you start thinking about these little details, it’s important to get started. Here are a few tips that can guide you in…

  • Google search engine website page on a laptop screen.
    Blog,  Google Ads,  Marketing Budget

    3 Google Ads Challenges That Marketers Face When Creating Ads

    Google Ads is a tricky beast to tackle, especially if it’s your first time using the tool to create ads. However, it’s not impossible to master. As marketers, it’s important to overcome the typical challenges that come with Google Ads. While there are numerous advertising platforms and methods that you can use, Google Ads provides various benefits that the others don’t. This includes higher reach, full campaign control, and quick results. By confronting common Google Ads challenges and using them to benefit your campaign goals, you open the doors to helping you or your client’s brand grow and succeed within a market. Of course, the trick is knowing what challenges…

  • man writing in a journal while looking at the screen of a laptop to write executive summary for marketing plan.
    Blog,  Branding,  Marketing Strategic Planning

    3 Tips for Writing a Good Executive Summary for Your Marketing Plan

    As a marketer, you likely already know the importance of developing a marketing plan. A detailed marketing plan allows you to outline a game plan that can achieve key goals for the success and growth of a client’s brand (or yours). Most marketing plans provide marketers with a good sense of direction. For instance, you’ll be able to understand and follow through with each of your marketing activities, such as growing brand awareness, learning your target segments, and generating new leads. Most marketing plans start with an executive summary—and for good reason! An executive summary isn’t merely a brief introduction to a business’s overall marketing goals. It also introduces and…

  • a laptop with marketing analytics displayed on the screen.
    Blog,  Content Marketing,  Content Writing,  Marketing Strategic Planning,  SEO

    3 Important Metrics to Measure Your Content Marketing Efforts

    After you’ve planned out and executed your content strategy, there’s one crucial step that needs to be performed next: analytics. Analytics is a marketing practice that you can’t ignore or skimp on. You need to understand how your content is performing to know what parts of your strategy are working (and what isn’t). In a recent report, SEMrush stated that 84% of businesses have a content marketing strategy, but only 11% evaluate their strategy as excellent. It’s not enough to create and execute a content strategy—you need to measure and understand its results as well. By tracking and analyzing your content’s performance, you’ll gain clear insights into your content’s efficiency, and adjust…